How to market your club
Francesco Valenti Communications and marketing committee chairman, KI-EF
What is it?
Why do we have to?
Who has to?
Marketing IN MICRO AREA MACRO AREA Marketing OUT - SERVICE
Create a feeling of family, respect Established culture and traditions is a form of marketing Reinforces a positive member experience The club—micro area
Create brand awareness in your community Public website Social networking Media (both print and television) The community—macro area
A passion for service THE MESSAGE Kiwanis is.....
THE MESSAGE A common vision Kiwanis is.....
THE MESSAGE A sense of belonging Kiwanis is.....
Objectives Situation analysis (SWOT) Strategies Budget Evaluation
Website Newsletters & s Social networks Flyers, business cards, brochures Partnership Media attention
Update frequently Photos and videos are great! Make sure your club meeting location and meeting times are easy to find
Newsletters and s Send them regularly Keep in touch with all members Effective way to increase member engagement Improve member retention
Signage, fliers, posters, brochures and business cards Keep them simple Include a call to action Can be costly, so use wisely
Find your people online –Facebook –Twitter –LinkedIn Develop relationships with media –Fan their pages Local news outlets –Comment on posts
Partnerships
Boys & Girls Clubs Salvation Army Other service organizations Local food banks Churches Fire and police departments Partnerships benefit everyone!
Get the media’s attention
Tell interesting stories Use action photos to tell your story Use publications’ editorial calendars to find opportunities to connect Don’t forget to have parents, kids and members sign a photo release
Service is not charity. It is business: business with a social objective, which is to help people get out of poverty. Muhammad Yunus
Session evaluation Please… Fill out Tear out Turn in
Francesco Valenti