Spanish language Print and Digital: How both traditional and new media are crucial in speaking to the U.S. Hispanic Woman

2 General Market Over View “Using the Internet” recently surpassed “read ” as the #1 online activity because of Facebook (today’s teens & tweens rarely use ).

3 U.S. Hispanic Market Overview TODAY m U.S. Hispanics are online42M Hispanics will be online 63% of the U.S. Hispanic Population73% of the U.S. Population 14% of all online users16% of all online users 35% Growth 4x that of non- Hispanics Whites Source: eMarketer January 2011

4 U.S. Hispanics outpace the average internet user in BPI (Buying Power Index) across a variety of online activities. Category% Reach BPI Shipping15%317 Airlines14%292 Consumer Goods13%256 Hotels/Resorts17%248 Personal Finance29%217 Sports/Outdoor16%215 Fragrances/Cosmetics7%213 Source: eMarketer January 2011

Online Habits Hispanics spend an average 29 minutes per day in social networking activities. Seventy percent of online Hispanics are using Facebook. Fifty-nine percent of online Hispanics are on YouTube. Eight million Hispanics are on Twitter. There are more than 1,900 Latina bloggers, compared with just 159 in

Social Media Hispanic Facebook penetration is 70% vs 72% for the general population (ClickZ-Google Analytics, June 2011) 18% of Hispanics tweet vs 13% Black and 5% white (PEW Research Center, Early 2011) 79% of Hispanics research products on the internet, and more than half 53% make a purchase at least once a month. Hispanics spend more per internet transaction than non-Hispanics $ vs $90.82 with Bilingual/Spanish dominant Hispanics accounting for that difference at $ vs English dominant at $89.03 (AdAge.com article Jan 2011) / 6

Hispanic Mobile Usage 78% of Hispanics with mobile phones texted vs 68% of Caucasians 57% used mobile internet vs 41% for Caucasians 48% used mobile vs 36% 34% downloaded mobile pictures vs 19% 21% did full-track music downloads vs 9% / 7 Nielsen’s 4th quarter 2011 Mobile Hispanic Insights Report, over past 30 days

Mobile Traffic Source: Google Analytics; Rapleaf 2 Mobile 27% of visitors to the site come from a Mobile or Tablet Device 10.72% of Mobile Visitors come from an iPad Mobile Visitors have same average visit duration and pages/visit as desktop visitors. They are also equally as engaged (same pages per visit). | 8

Top U.S. Hispanic Websites Source: 2012 comScore, inc. July; **Google Analytics August 2012; *Net//MRI Fusion Oct – Dec 2011/Spring 2011; comScore Oct. – Dec SiteTotal Unique Visitors (000) Univision Extended Network8,150 Telemundo Network5,031 Univision Digital Network3,642 Univision.com3,642 Terra-Telefonica3,530 Fox News Latino1,689 Meredith Hispanic Online Network**1,300 VidaySalud.com1,254 Orange Sites1,174 Batanga1,033 Grupo Televisa642 Mamaslatinas.com557 Impremedia Network390 People en Español246 Siempre Mujer80 BabyCenter Español88 Ser Padres10

Where is the Traffic Coming From? Source: Google Analytics: August 2012 Domestic traffic(U.S.)10 %– 33% Mexico traffic10% - 22% Puerto Rico traffic1.5% - 9% Latin America 40% - 63% Other 3% - 4% | 10

Circulation Growth – U.S. Hispanic Women’s Magazines / 11 Source: June ABC PS Reports BPA Magazine June 2009 Circulation June 2010 Circulation June 2011 Circulation June 2012 Circulation Percentage Change Ser Padres675,210709,490707,993858, % Siempre Mujer455,527462,447514,558565, % Vanidades138,200190,553308,671304, % People en Español 567,583555,808569,081560, % Latina506,934509,444505,173502, % Cosmopolitan en Español 105,091104,332103,760124, % Circulation: 4 Year Trend Comparison

Digital Subscriptions / 12 Source: June ABC PS Reports Siempre Mujer LatinaPeople en Español VanidadesCosmo en Español Digital Subscriptions6250* 36,72636,331 Siempre Mujer’s digital subs are paid Latina & People en Español are not reported on ABC Vanidades and Cosmo en Español Digital subs are free with a paid subscription of the physical magazine.

What Does the Future Hold? Source: Google Analytics: August 2012 “If we build it they will come.” Pay attention to media companies that are closely following the growth and behavior of their audience and that are making the investment and taking the steps needed to build the necessary infrastructure in order to be prepared to answer the future demand of their consumer. | 13

/ 14 ¡Gracias!