Recruitment through social media What is it all about? Delphine Berlemont | Head of HR Operations Beatriz Baena Jiménez | Head of Marketing & Communications Who do you think you are? BCC Conference 17 April 2013

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?2 Social Deloitte Luxembourg Interactin g with the world Eminence building Employer branding

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?3

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?4

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?5 Social media | A new sourcing channel Classic sourcing channels : Jobboards Press ads Recruitment agencies Networking For junior resources, presence on campuses … New characteristics : Tone Instant result/effect Different social media for two different targets : Facebook for a junior audience => informal communication on “Deloitte Luxembourg’s flavour” LinkedIn and Xing => corporate communication promoting our brand, our expertise and our knowledge

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?6 How Deloitte Luxembourg uses social media for recruitment PUSH

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?7 How Deloitte Luxembourg uses social media for recruitment PUSH

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?8 How Deloitte Luxembourg uses social media for recruitment PULL

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?9 How Deloitte Luxembourg uses social media for recruitment PULL

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?10 Social media = Information overload? Personal sphere Professional sphere WHAT TO USE?

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?11 Conclusion CONNECT XingFacebookLinkedIn

© 2013 Deloitte General ServicesRecruitment through social media | What is it all about?12 Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte has in the region of 200,000 professionals, all committed to becoming the standard of excellence,