TMI Hot Topic 2011 SHAPING DESTINATIONS Coastal Resorts – Partnerships, Events & Excellence Mark Smith Director Of Tourism, Bournemouth.

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Presentation transcript:

TMI Hot Topic 2011 SHAPING DESTINATIONS Coastal Resorts – Partnerships, Events & Excellence Mark Smith Director Of Tourism, Bournemouth

What I would like to cover Where resorts are now Resort markets – what changes? Why we need some magic How should resorts adapt? Making strong partnerships

Where resorts are now Invested heavily Good choice Capacity to expand Shop window – thin veneer Weakened resource base

Where resorts are now Invested heavily Good choice Capacity to expand Shop window – thin veneer Weakened resource base

Where resorts are now Invested heavily Good choice Capacity to expand Shop window – thin veneer Weakened resource base

Resort markets – What changes? 1. Hurting business: Recession cutting demand Business tourism hard hit Social problems Reduced public funding Reduced private funding

Resort markets – What changes? 1. Hurting business: Experian survey April 2011 Middle England Expected spend down over £800 per person Trading down 28% forgoing holiday

Resort markets – What changes? 2. Helping business: Staycation positive Some substitution International travel difficulties Environmental concerns Values rethink

Why we need some magic Importance of Disney tourism business model

Why we need some magic Importance of Disney Creativity Leadership Culture Quality Loyalty

The Disney Chain of Excellence Creativity for competitive advantage Powerful leadership vision Corporate culture by design Exceptional quality service Sustaining customer loyalty

How should resorts adapt? Even better understanding of (potential customer) needs Innovation & creativity Partnerships – but only if genuinely add value!

Partnerships – How do you make them work? Will they end in tears? That all depends

Will it end in tears? That all depends On whether resorts can get everyone working together and can genuinely improve the experience.

Coastal Resort Tourism Destination Partnerships How to achieve a fairy tale ending! e.g. Snow white & 7 Dwarfs

Coastal Resort Tourism - A modern (Scottish) fairy tale. Once upon a time there was a simply beautiful English Southern resort that went by the name of: Bournemouth

Coastal Resort Tourism - A modern (Scottish) fairy tale. Once upon a time there was a simply beautiful English Southern resort that went by the name of Bournemouth (a.ka. It’s No Wight)

Coastal Resort Tourism - A modern fairy tale....Now ‘S No Wight was attractive and prosperous and all was going swimmingly until.....

Coastal Resort Tourism - A modern fairy tale...along came the Wicked Mediterranean Queen

Coastal Resort Tourism - A modern fairy tale......who was determined to kill off ’S No Wight with promises of cheaper sun, sangria and en-suite facilities!

Coastal Resort Tourism - A modern fairy tale... but she was made of stronger stuff and had other ideas...

Coastal Resort Tourism - A modern fairy tale..... Unfortunately for ‘S No Wight, her small team of helpers planning how the resort would fight back over the next 40 years, were a bit of a mixed bag – to say the least!!!

Coastal Resort Tourism - A modern fairy tale. Bashful – Simply would not let himself recognise the true worth of the tourist industry

Coastal Resort Tourism - A modern fairy tale. Dopey – Just didn’t get what all the fuss was about

Coastal Resort Tourism - A modern fairy tale. Sleepy – Even the merest thought of putting up a fight to protect tourism made him overtired. Someone else would do it!!

Coastal Resort Tourism - A modern fairy tale... Then there was Sneezy..... Tourism was to be sneezed at – only low paid jobs, seasonal. Who cares!!!

Coastal Resort Tourism - A modern fairy tale.... Grumpy. Always knew tourism wouldn’t last. Might as well give up now!. Diversify!

Coastal Resort Tourism - A modern fairy tale...Princes and great men all tried to help ‘S No Wight......

Coastal Resort Tourism - A modern fairy tale....with vague promises and even real Sea Change capital to build the fighting fund

Coastal Resort Tourism - A modern fairy tale......and other great princes and leaders fell by the wayside when it came to committing genuine support to the visitor economy

Coastal Resort Tourism - A modern fairy tale.....‘S No Wight was on her own in what had now become a worldwide fight for tourism. Or was She???

Coastal Resort Tourism - A modern fairy tale. How could we have forgotten two of the most important little helpers in the resort?....‘S No Wight was on her own in what had now become a worldwide fight for tourism. Or was she???

Coastal Resort Tourism - A modern fairy tale....Doc. The Brains. The ideas. The positivity. The energy. The catalyst

Coastal Resort Tourism - A modern fairy tale Happy – Always sees the potential. Always finds the drive. Always motivates. Always makes things happen

Coastal Resort Tourism - A modern fairy tale. Purple Flag Green Flags Blue Flags

Coastal Resort Tourism - A modern fairy tale.

...and of course they all lived happily ever after

Coastal Resort Tourism - A modern fairy tale....But isn’t that just the stuff of fairy tales?????

Coastal Resort Tourism - A modern fairy tale. Surveys reveal Bournemouth is Happiest Place to be in Britain First Direct 2007 RightMove 2011

Coastal Resort Tourism - A modern fairy tale. Happy to take any questions!