East Point Destination Marketing Update January 14, 2013

Source: ACVB *Variance due to hotels not reporting and meeting size East Point Sales January - December Leads Lead Response 78% 77% Bookings1924 Room Nights Booked4,6392,156*

Sales 2012 Key Bookings Start DateTotal Rooms African American Ministries Leadership4/24/ USA Track & Field6/1/ Atlanta Legacy Softball*7/11/201210,200 Ancient & Accepted Scottish Rite Masonry 1/16/ Capella University*1/31/20131,925 Dawson-Donovan-Smith Family Reunion7/3/ Williamson, Hall, Aker, Burns Family7/12/ Family ReunionsVaries675 * Not all rooms in East Point hotels

2012 Key Sales Activity Hosted 2 Family Reunion Workshops April – (DoubleTree Hotel) Attendance 108 Nov. – (Crowne Plaza Atlanta Airport) Attendance 116 Attended 6 Tradeshows Religious Conference Mgmt. Assoc. (RCMA) Christian Meeting & Conventions Assoc. (CMCA) International Assoc. of Admin. Prof. (IAAP) Connect Market Place Tom Joyner Family Reunion Expo National Coalition of Black Meeting Planners (NCBMP) Sponsorships Kenley Konnection FAM - 40 planners NCBMP – 200+ planners

East Point Online 2012 eCommunication Website Unique visitors- 51,135 Page views- 84,172 Atlanta Facebook –130,000+ Likes 14 East Point postings Atlanta Twitter –14,000+ followers 32 East Point tweets

East Point Print Ads 2012 Delta Sky Magazine Ad

East Point Print Ads Atlanta Convention & Visitors Bureau Publications Atlanta Now - 6 issues; 100,000 distributed per issue Convention Planner - annual issue; 12,000 distributed Tour Manual - annual issue; 10,000 distributed Heritage Guide - annual issue; 150,000 distributed 50 Fun Things - bi-yearly issue; 50,000 distributed East Point Visitors Guide 1st print - April ,000 distributed 2nd print - October ,500 of 25,000 distributed

East Point Print Ads Cont’d. Miscellaneous Publications Atlanta Airport Area Guide - 4 issues; 80,000 per issue AirTran Go - 1 issue; 2 million per issue Atlanta Business Journal - 2 issues; 20,000 per issue Atlanta Magazine -1 issue; 67,000 per issue Black Meetings & Tourism - 2 issues; 28,000 per issue Connect Marketplace Show Guide - 1 issue; 9,000 per issue Delta Sky - 3 issues; 5.1 million per issue Georgia Trend - 1 issue; 52,000 per issue Know Atlanta - 1 issue; 48,000 per issue Reunions Magazine - 1 issue, 15,000 per issue South Fulton Marketing Guide - annual issue; 2,000

East Point Print Ads Cont’d. Miscellaneous Publications Southwest Airlines Spirit Magazine - 1 issue; 3.4 million per issue Billboards Promotion 1- Salute to the Red, White & Blue 4th of July Hometown Celebration Promotion 2- Atlanta Convention & Visitors Bureau Annual Family Reunions Workshop at the Crowne Plaza Hotel, Atlanta Airport Eyes on impressions per week: 1,332,306

East Point on Television Atlanta & Company - 11,200 viewers daily; 3 Interviews July - Brian Frey, EPMSA & Charles Jeffers, ACVB November - James Hammond, City of East Point November - Jonathon Penn, City of East Point and Lara Roenitz, ACVB Ocean Mysteries Started October 6, 2012 and running every Saturday morning during Ocean Mysteries with Jeff Corwin, sponsored by the Georgia Aquarium at 10:30 a.m. Nationwide on ABV- TV affiliates

East Point on Television Ocean Mysteries cont’d. Litton Productions partnered with ACVB to produce two 30 second commercials for the City of East Point The first commercial, “Reunion” promotes the city as a destination for family reunions. The second commercial, “Numbers” promotes the city as a destination for family-friendly fun. Litton’s Weekend Adventure programs average 1.5 million viewers each week and 93% of the audience is 18+. Litton’s Weekend Adventure is number one in its time period both for households and women ages

Thank You!