1. iccaworld.com International Congress and Convention Association Partners of the Meetings Industry in São Paulo Ms. Carolina Negri LATIN AMERICAN ICCRM Curitiba, Brazil 19-21 June 2005

2. iccaworld.com The second largest city in the world in terms of population 10.5 million inhabitants The largest consumer market in Brazil Source: Revista Latin Trade – February 2005 Consumer Market

3. iccaworld.com The main gateway for foreign visitors in Brazil – 75% of all flight arrivals in the country The second most visited city by international visitors Tourism in São Paulo

4. iccaworld.com Business Tourism The most important center for b usiness travel in South America – directly generating more than R$ 8 billion a year The city hosted more than 90,000 events in 2004 In 20 years, the number of events held in São Paulo increased threefold Source: Sebrae Tax revenues generated by events – R$ 1.1 Billion People working directly in events in São Paulo – Approx. 100,000 Source: UBRAFE – Brazilian Union of Fair Promoters and SAO PAULO Convention & Visitors Bureau

5. iccaworld.com About us São Paulo Turismo (Ex. Anhembi Turismo e Eventos) The Mayor’s representative to the tourism trade - the Tourism Board Responsible for all promotional activities for the City of São Paulo, including folders, maps, souvenirs, videos, the official website, press trips, fam tours and site inspections ICCA Member for 31 years, since 1974

6. iccaworld.com São Paulo Convention & Visitors Bureau A non-profit organization, whose main goal is to promote São Paulo as a destination for business, conventions, trade shows and other kinds of events Over 250 associates including airlines, hotel chains, convention centers, travel agencies ICCA Member for 18 years, since 1987 About us

7. iccaworld.com We are part of the São Paulo Meeting & Convention Promotion Committee with UBRAFE – Brazilian Union of Fair Promoters and ABEOC – Brazilian Association of Events Organizers This partnership is responsible for promoting different types of events in the city We research and promote national and international meetings mainly through the ICCA Data Base Our activities

8. iccaworld.com The Roles Tasks and Responsabilities: SÃO PAULO TURISMO Meetings with the entities and companies Support Letters of Municipal Entities Institutional Promotional Material Support for Site Inspections Support in putting together bidding books Contacts with Tourism Boards and Support for Bids

9. iccaworld.com The roles Tasks and Responsibilities: SPC&VB Meetings with the entities and companies Support Letters of Private Entities Institutional Promotional Material Support for Site Inspections Support in putting together bidding books Contacts with Tourism Boards and Support for Bids

10. iccaworld.com Besides the Committee´s work, EMBRATUR (Brazilian Tourist Board ) also works in attracting events to Brazilian Cities, by providing institutional support for holding international meetings in our country Positive results: Brazil´s ICCA Ranking In 2005 (during IMEX) among the TOP 15 Destinations – 14 th position In 2004: 19 th position In 2003: 21 st position The Industry

11. iccaworld.com Tasks and Responsibilities EMBRATUR Official Support for Brazilian cities to host ICCA events (Mandatory – supports only one destination in the country, if the request is either from the CVB or the Tourist Office) Institutional Promotional Material such as folders and videos Support for Site Inspections Support on providing bidding books Official representatives available to provide support for candidate cities The Industry

12. iccaworld.com Cases ICCA Event World Small Animal Veterinary Association Congress Initiative by a member of SPC&VB – VNU Business Annual Event Process begun in 2003 and finished in 2005 Competing countries: Australia and Greece Winning bid for the City of São Paulo for 2009 Expected attendance of 4,000 participants

13. iccaworld.com Cases XI UNCTAD - United Nations Conference on Trade and Development Initiative sponsored by Mayor’s Office of São Paulo and São Paulo Turismo in 2001 Winning bid for the City of São Paulo in 2003 and held in 2004 Remodeling of the Anhembi Convention Center to host the event Participation of 160 countries’ representatives 12,000 participants

14. iccaworld.com Contact São Paulo Tourism Board Ms. Carolina Negri Business Development Coordinator E-mail: carolnegri@spturis.com Ms. Aline Bueno Business Development Assistant E-mail: aline@spturis.com www.spturis.com.br www.cityofsaopaulo.com

15. iccaworld.com THANK YOU!