Almond Board of California Telephone Survey Results March 2007 Breakouts by acreage 1-49, , 200+

Which of the following best describes your role? Q: n = 89

Do you currently receive the printed newsletter California Almonds from the Almond Board? Q: n = 89

If yes, how often do you receive the newsletter? Q: n = 76

On a scale of 1 to 10, how valuable do you find the information provided in the newsletter? Q: n = 76

How often do you visit the Almond Board web site? Q: n = 89

From which media resources do you regularly get almond production information? (Unaided unless prompting was necessary) Q: n = 89 * Combined response for “Blue Diamond” (21) and “Almond Facts” (9)

On a scale of 1 to 10, how satisfied are you with the information provided by the Almond Board, either through your handler or via direct communications? Q: n = 89

On a scale of 1 to 10, how familiar are you with the Good Agricultural Practices (GAPs) developed by the Almond Board? Q: n = 89

Which issues and areas of almond production would you like the Almond Board to provide more information about? (Unaided, record first mention) Q: n = 89

Are there any others? (Record second mention) Q: n = 89

Top five issues (combined)

Do you prefer to receive printed or electronic newsletters through from the Almond Board? Q: n = 89

Do you have any closing comments that you would like us to share with the Almond Board? Q: Doing a good job. Doing a great job! Great job! Instead of one big meeting in the fall. Have two, one in fall & spring. More articles on bees. They are doing a good job. They do a good job with promoting the production of almonds. Uphold the market. Very good organization. Very valuable, doing a fine job, don't put down Blue Diamond ideas.

50-199

Which of the following best describes your role? Q: n = 64

Do you currently receive the printed newsletter California Almonds from the Almond Board? Q: n = 64

If yes, how often do you receive the newsletter? Q: n = 55

On a scale of 1 to 10, how valuable do you find the information provided in the newsletter? Q: n = 55

How often do you visit the Almond Board web site? Q: n = 64

From which media resources do you regularly get almond production information? (Unaided unless prompting was necessary) Q: n = 64 * Combined response for “Blue Diamond” (15) and “Almond Facts” (8)

On a scale of 1 to 10, how satisfied are you with the information provided by the Almond Board, either through your handler or via direct communications? Q: n = 64

On a scale of 1 to 10, how familiar are you with the Good Agricultural Practices (GAPs) developed by the Almond Board? Q: n = 64

Which issues and areas of almond production would you like the Almond Board to provide more information about? (Unaided, record first mention) Q: n = 64

Are there any others? (Record second mention) Q: n = 64

Top five issues (combined)

Do you prefer to receive printed or electronic newsletters through from the Almond Board? Q: n = 64

Do you have any closing comments that you would like us to share with the Almond Board? Q: Concentrate more on Alfa toxin and less on salmonella. Do a better job with international market. Doing a good job. Great job on the production and selling of the almonds. Is thankful for the job they do. Keep selling almonds. Keep up the good work. Make sure when making recommendation, that they have good science to back it up. More information on bee hives and the price of almonds. More research on production. They are doing a good job. Water safety, cultural practices and handle of imports/exports. Would like to get the magazine.

200+

Which of the following best describes your role? Q: n = 39

Do you currently receive the printed newsletter California Almonds from the Almond Board? Q: n = 39

If yes, how often do you receive the newsletter? Q: n = 34

On a scale of 1 to 10, how valuable do you find the information provided in the newsletter? Q: n = 34

How often do you visit the Almond Board web site? Q: n = 39

From which media resources do you regularly get almond production information? (Unaided unless prompting was necessary) Q: n = 39 * Combined response for “Blue Diamond” (9) and “Almond Facts” (2)

On a scale of 1 to 10, how satisfied are you with the information provided by the Almond Board, either through your handler or via direct communications? Q: n = 39

On a scale of 1 to 10, how familiar are you with the Good Agricultural Practices (GAPs) developed by the Almond Board? Q: n = 39

Which issues and areas of almond production would you like the Almond Board to provide more information about? (Unaided, record first mention) Q: n = 39

Are there any others? (Record second mention) Q: n = 39

Top five issues (combined)

Do you prefer to receive printed or electronic newsletters through from the Almond Board? Q: n = 39

Do you have any closing comments that you would like us to share with the Almond Board? Q: Be more productive on solving the bee death problem. Conventions are very useful. Doing a good job. Keep up the good work. Stay in touch with the growers. Would like to get magazine, address is correct.