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OHS Media Presentation to Kimberly-Clark Professional OHS CANADA / Pipeline Media Presentation to Kimberly-Clark Professional.

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Presentation on theme: "OHS Media Presentation to Kimberly-Clark Professional OHS CANADA / Pipeline Media Presentation to Kimberly-Clark Professional."— Presentation transcript:

1 OHS Media Presentation to Kimberly-Clark Professional OHS CANADA / Pipeline Media Presentation to Kimberly-Clark Professional

2 OHS Canada Magazine our audience

3 Please indicate your industry / sector? Source: OHS Canada Reader Studies; 2007-2013,

4 What would best describe your job function / title? Source: OHS Canada Reader Studies; 2007 – 2013

5 How big would you say your company is? Source: OHS Canada Reader Studies; 2007-2013,

6 Do you personally subscribe/receive another oh&s publication? Source: OHS Canada Reader Studies; 2007 – 2013,

7 Our Audience Pipeline Our Audience

8 Pipeline – Industry / Sector

9 Pipeline – Job Function

10 Pipeline – a N ATIONAL publication

11 & even more about our readers

12 Indicate the ways you find OHS Canada Magazine most useful to you (please select as many that apply)? Source: OHS Canada Reader Studies; 2007 - 2013

13 Please indicate how important/useful you feel the types of articles are in helping you do your job (useful/very useful) Source: OHS Canada Reader Studies; 2007 - 2013

14 What actions have you' taken in the past 12 months as a result of reading editorial/advertising information in OHS Canada Magazine? (select all that apply) Source: OHS Canada Reader Studies; 2007 - 2013

15 Web use & attitudes

16 Do you own/use, for work purposes? Select all that apply. Source: OHS Canada Reader Studies; 2010 - 2013,

17 How do you personally access the Internet for your work/workplace? Source: OHS Canada Reader Studies; 2007 - 2013

18 Do you visit www.ohscanada.com? Source: OHS Canada Reader Studies; 2007 - 2013,

19 Do you use the Internet to: (select all that apply) Source: OHS Canada Reader Studies; 2007 - 2013,

20 In the past 6 months, which of the following types of information have you access (or purchased), using the internet? (select all that apply) Source: OHS Canada Reader Studies; 2007 - 20123

21 Do you use, visit or have an account with: (select all that apply) Source: OHS Canada Reader Studies; 2007 - 20123

22 “Winning isn't everything--but wanting to win is.” ― Vince LombardiVince Lombardi

23 Reader / Visitor engagement –Saw “Favorite Cover” results for our 25 th –Excellent uptake – fun, content, + visitation –Content (electronic + print) Revenue (@ $695 ea) - $20,000 realistic –automatic, directories’ system ISHN 88 entries in 18 categories

24 “I’m Back” Safety Shop – we remember

25

26

27 Purchase

28 Are you involved in the purchase process for safety- related products and services in your workplace? Source: OHS Canada Reader Studies; 2007 - 2013

29 Indicate your involvement in the purchase of each of the following products/services (Make/Influence decision) Source: OHS Canada Reader Studies; 2007 - 2013

30 How do you prefer to find out about new products/services? (select all that apply) Source: OHS Canada Reader Studies; 2007 - 2013

31 What is your familiarity level with the following manufacturers of Eye Protection - Purchase Source: OHS Canada Reader Studies: 2007 - 2013,

32 What is your familiarity level with the following manufacturers of Eye Protection - Awareness Source: OHS Canada Reader Studies; 2007 - 2013,

33 What is your familiarity level with the following manufacturers of Hearing Protection - Purchase Source: OHS Canada Reader Studies; 2007 - 2013,

34 What is your familiarity level with the following manufacturers of Hearing Protection - Awareness Source: OHS Canada Reader Studies; 2007 - 2013,

35 What is your familiarity level with the following manufacturers of Respiratory Protection - Purchase Source: OHS Canada Reader Studies; 2007 - 2013,

36 What is your familiarity level with the following manufacturers of Respiratory Protection - Awareness Source: OHS Canada Reader Studies; 2007 - 2013,

37 What is your familiarity level with the following manufacturers of Instrumentation / Gas Detection - Purchase Source: OHS Canada Reader Studies; 2007 - 2013,

38 What is your familiarity level with the following manufacturers of Instrumentation / Gas Detection - Awareness Source: OHS Canada Reader Studies; 2007 - 2013,

39 What is your familiarity level with the following manufacturers of Fall Protection - Purchase Source: OHS Canada Reader Studies; 2007 - 2013,

40 What is your familiarity level with the following manufacturers of Fall Protection - Awareness Source: OHS Canada Reader Studies; 2007 - 2013,

41 What is your familiarity level with the following manufacturers of Hand Protection - Purchase Source: OHS Canada Reader Studies; 2011- 2013,

42 What is your familiarity level with the following manufacturers of Hand Protection - Awareness Source: OHS Canada Reader Studies; 2011 - 2013

43 What is your familiarity level with the following manufacturers of PPA - Purchase Source: OHS Canada Reader Studies; 2012 - 2013,

44 What is your familiarity level with the following manufacturers of PPA - Awareness Source: OHS Canada Reader Studies; 2012 - 2013,

45 Do you use a distributor? Source: OHS Canada Reader Studies; 2013,

46 Thank you


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