FRAMEWORKING SAMPLE Dr. Ronald M. Henson Professorial Lecturer

lMAGING OF PHILIPPINE CRISIS MANAGEMENT SYSTEM FOR TYPHOON AND FLOOD DISASTERS IN FOUR BOUNDARY-CITIES OF METRO MANILA TOWARDS A PROPOSED CRISIS MANAGEMENT MODEL RESEARCH TITLE

 Crisis – any naturally-occurring conflict or human error in dealing with typhoon/flood  Crisis communication – a communication strategy thru public information drive in support of the disaster preparedness activities  Crisis management model – an overall plan recommended to serve as blueprint to solve typhoon/flood disaster, and build a good image  Crisis plan – the technical aspects of managing typhoon/flood for disaster preparedness and emergency plan, before, during, and after a crisis  Image – reflection of PCMS based on its performance as seen or perceived by barangay officials  Imaging – creating a reputation, as a result of good or bad viewpoint about PCMS CONCEPT EXPLICATIONS

A POLITICAL SYSTEM/LIFE AND PROCESSES INPUTSINPUTS OUTPUTSOUTPUTS DEMANDS SUPPORT DECISIONS POLICIES FEEDBACK David Easton’s Systems Theory THEORETICAL FRAMEWORK

Image and Identity Names, Symbols, Self-Presentation Image to Customers Image to Community Image to Employees Image to Shareholder REPUTATION Fombrum’s Model on Imaging of Organization THEORETICAL FRAMEWORK

MANAGEMENT DURING DISASTER MANAGEMENT POST-DISASTER MANAGEMENT PRE-DISASTER  Identification of Crisis  Planning and Assessment of Needs  Information Dissemination  Testing Drills and Demonstration  Establishment of Contingencies  Coaching and Training for Crisis  Response to Crisis  Isolation of the Crisis  Management of the Crisis  Clarification of the Crisis  Measurement of Crisis Intensity  Rehabilitation  Relief Operations  First Aid and Survival  Coordination and Communication  Assessment of Damage  Evaluation and Reporting Fig. 3- Freeo’s Stages In A Disaster (Pre-, During-, and Post-) Showing Distinct Activities

ASSESSMENT OF PCMS TOWARDS A PROPOSED CRISIS MANAGEMENT MODEL (CMM) Demand/ Support PCMS IMAGE/ PERFORMANC E Decision and Policies PROCESSES Inputs Outputs Before During After Crisis LGU Reactions Proposed CMM Design for Policy Crisis Plan Crisis Communication FEEDBACK CONCEPTUAL FRAMEWORK

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