HOW TO WRITE PRESS RELEASES & PITCH TO JOURNALISTS Carolyn Garman.

Slides:

Advertisements

Similar presentations

Telling Your Story Through the Media

Advertisements

Writing a press release Aims of the session Is it really news? Essential components of a press release Writing a press release Sending a press release.

How to structure a press release Step-by-step guide.

PR for Charities How to make the most impact with your press releases for your branding and your recruitment.

Arts in Health: Improving Lives PR Toolkit. Who we are: Pauline Malins, MCIPR, Director TP Communications and Trustee of AHSW Theresa Newton, Director.

CIM Power of Marketing 30 Sept 2008 Writing press releases that get NOTICED Presented by Ellen Carroll.

HOW TO WRITE A PRESS RELEASE PRESENTER: SALLY DUSTING-LAIRD.

Andrew J. Chávez NMSBA - Master Board Member Candidate 2012 NMSBA Leadership Retreat.

Market Fresh Friday Pitching & Media Relations Presented by Samantha Craven.

 TURN IN PARENT CONFERENCE LETTER.  Get all books and materials ready for the day.  Use inside voices.  Either read, do work from other classes, or.

Sandra Peterson ProHealth Care Spokesperson & Media Relations.

Presentations: How to get from terrified to confident! Careers & Employability Service 1.

Crisis Media Plan Rotary International Public Relations Division.

How to Work With the Media. 2 What’s In It For Me? Informing key audiences Influencing key audiences Strengthening links.

Guide to Writing a Press Release and Developing a Publicity Kit Iulia Leilua October 2008.

News Releases. Objectives State the purpose of a news release Describe the writing style and format used in a news release Describe the way a news release.

Chapter 5.  The basic news release is considered the backbone of almost every publicity plan.  But there are obstacles and challenges to getting the.

Preparing Fact Sheets, Media Advisories, Media Kits, and Pitches Chapter 6.

Don't Strike Out: How to Pitch a Story to Your Local Media Jove Oliver RESULTS International Conference.

Forms and Techniques in Advertising Sports and Entertainment Marketing.

Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.

Public Relations Writing

Public Relations 101 May 21, Understand how media operates to maximize success Build positive relationships with reporters Understand what’s newsworthy.

Communicating your Message through the Media. Overview This session will teach you to: – Respond to media requests – Communicate your message in interviews.

Catch and Release The art of the successful News Release.

Lecturer: Roxanne Bloomfield Chevanese Y. Campbell.

1 The Press Pack. What is a press pack? A package of tools vital for individuals or organizations planning to work with the media. It is particularly.

Interview Skills Getting the most from an interview.

Media Relations An Introduction Lands Advisory Board Tewanee Consulting Group.

NEW TEAM ADVERTISING PROJECT PRESS RELEASE ADVERTISEMENT SPONSORSHIP PROMOTION.

Media Training for Independent School Advocates © Advocacy Initiative 2003.

Media Relations and Communication Campaigns AGCM 3142.

Media.* 3:45 - 5:15 *Create exciting change, and make sure everyone knows it.

By Deo ODIE INTRO TO PRESS PACK. Outline By the end of this session, the participant should be able to; a.Identify an appropriate tool for use when need.

Mouse over to play audio  Commercial  Control  Credibility  Cosmetics What do you want the audience to remember? Have 3-4 key messages memorized!

Public Relations Writing Who do I Write for and What is my Venue?

Media Trust “Communications on a Shoestring” Sean Curtis-Ward Community Outreach Manager, Media Trust June 12 Newcastle.

CHAPTERCHAPTER 16 Media Interviews, News Conferences, and Speeches.

Copyright © 2001, Prentice Hall, Inc. CHAPTER 14.

Using media for advocacy Mainstream media. Media Radio Television Newspapers Magazines Internet.

Media Communication. What is a Message? A simple statement Supports goals of your organization An idea you want to get across Not necessarily a “sound.

How to write PRESS RELEASE. Press release a written statement or announcement to the media or your „TICKET TO PUBLICITY“ is not written by professioanl.

"A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news.

Public Relations for Rotary Clubs: Rotary District 7090 PR 101 – The ABCs of Public Relations Presented by Paul McAfee May 14, 2011.

Media Relations Jeanne Comerford Public Affairs Specialist USDA Natural Resources Conservation Service.

Press & PR Catrin Taylor, Amgueddfa Cymru – National Museum Wales.

Copywriting and Design. Advertising Writing Style Copy should be as simple as possible Should have a clear focus and try to convey only one selling point.

By: Tia Dabney.  In order to successfully pitch a story to a journalist, there a some important tips and tools you will need to better help the placement.

What journalists are seeking A good story: people doing interesting things Local connection or significance Shelf life Visual images — video or photos.

COALFIELD COMMUNICATIONS Working with the News Media Part 2 Laying the Groundwork - Getting Your Story Out.

OCLC Online Computer Library Center 1 Media Planning and Outreach.

NEWS RELEASES Comm 260W. Writing a News Release 1. Identify the point you are trying to make – the theme. 2. For whom are you writing – who is the audience?

Session Objectives  To build the confidence of participants to know how to prepare and deliver effective TV & radio interviews  To provide tips on.

Media Outreach and Effectiveness Keeping Your Community Informed.

What is a Press Release? WHAT? A written announcement delivered to the media A press release can… – Generate a feature story – Announce events, promotions,

Public RelationsTheocharis KatranisMBA, Stirling Public Relations Theocharis Katranis Lecture 5 Lecturer 1.

Crisis Management. How to avoid a crisis  Stay on top of everything within your company  Listen to everything and always think how situations can turn.

Pick a topic, event or activity that you want the media to cover.

Digital Images / Write Copy CUFIMA01A Produce And Manipulate Digital Images CUFWRT05A Write Content And/Or Copy Week 4.

Dealing with the Media. Preparing for Interviews Who do you want to reach? What do they know or think? What impression do you want to leave? How do you.

Tricks to Simplifying Social Media. Overview Building Resources Scheduling Posts Gaining Likes and Followers Being Social Extras.

Chapter 13 - Media Management 1 Inviting Media Response: The Press Release  Present sufficient news  The news must be real news  The news must have.

Sharing Our Story Leadership Conference Why telling our story~ ~is important Powerful tool to bring our communications to life Our testimony gives.

Media attention does not just happen Prepare for your 15 seconds of fame! Fred Balvert & Souad Zgaoui Erasmus MC, Communications Dept. Erice International.

Press Releases SHARING NEWSWORTHY INFORMATION. Bad News…  Read the article from the Economist and discuss following questions with a neighbor:  What.

Using the media London campaigners session

Skills for change Hot off the press! How to get media coverage.

How to write an effective press release: workshop plan

Survivor Jussie Smollett. Survivor Jussie Smollett.

Presentation transcript:

HOW TO WRITE PRESS RELEASES & PITCH TO JOURNALISTS Carolyn Garman

The truth about PR…. Time consuming, yes, but….

Your business…. What’s your news? - real or created or both?

How to write a press release What do we need to consider? Ideas please….

Why write a press release? What is the story? What’s in the news? Why is it relevant? Who will be interested? Can you offer up something new?

It’s not always good news….

Presentation is critical…. Font size, font choice, line spacing, USE OF CAPITALS, and !!!!!!! length

Press release basics Your logo Date Headline Subhead Body copy – third person Quote “Ends” Contact details / accounts etc Notes to editors – non news!

Press release basics CATCHY HEADLINE…. Needs to summarise your story Remember the who, what, where, when, why, how Why is key! First para is critical… Key element 2 nd and 3 rd - a bit more detail and facts!

Access to added extras -Photos -Recipes -Video footage -Screenshots -Freebies -Follow ups

Pitching to journalists What to say and how to say it…. -Know your stuff -Be precise; get to the point -Do your research -Make it “personal”

Pitching to journalists… Things to consider to get your message out there…

Pitching to journalists… Do you know the journalist? Have you read his/her work? Who does (s)he write for / broadcast to? Is your story relevant? How? Do you really know your subject? Can you summarise it well?

Pitching to journalists Which medium is best, when and why? - -Telephone -Social media, but not all forms! -Face to face GOAL = Build a relationship, and build it early on Where can they find you? Always be responsive

BEWARE

Avoid overkill; be patient -Content -Pitching -Overselling

BIG NO NOs Acronyms Advertising Jargon / corporate speak

And finally…. If you get as far as being interviewed…. Relax, be honest, non-political, stick to the story Listen to the questions and answer them! Read the situation and respond appropriately NOTHING IS OFF RECORD!

ANY QUESTIONS?