1. Don't Strike Out: How to Pitch a Story to Your Local Media Jove Oliver RESULTS International Conference

2. What We’re Talking About 10 Ways to Engage the Media 10 Insights in Working with the Media How to Say What You Want to Say

3. 10 Ways to Engage Your Media 1.Editorial Meetings 2.Op-Eds 3.Letters to the Editor 4.News Advisories 5.News Releases 6.Pitch Calls 7.Suggest a Feature Story 8.Press Briefings 9.News Conferences 10.Photo Ops

4. 10 Insights in Working with Media 1.Start by assuming the best of journalists 2.Understand the pressures faced by most journalists 3.Expect some of your approaches to be rejected 4.Don’t be intimidated 5.Be passionate and persistent

5. 10 Insights Con’t 1.Make it local and keep it relevant 2.Be creative 3.Yet it is appropriate to take the high ground in making your case 4.Be opportunistic 5.When in doubt, don’t make anything up

6. Advocacy vs Research Communication Passionate compelling argument based on fact Quick preparation is needed to seize opportunities Limit your messages Jargon confuses State your conclusions then support them Keep your messages simple Build your case to a conclusion Objective & unbiased Hasty preparation can be discredited Explain in detail Jargon adds clarity and precision Cover every base Advocacy Research Source: Kraig Klaudt

7. Questions and Discussion What are some past successes you’ve had? What are some challenges you’ve faced in the past? Let’s get informal and talk!