11 The network NECSTouR for a model of shared management of tourist Destinations Paolo Bongini Regione Toscana VIII^ Euromeeting Florence 9th – 10th december 2010

22 NECSTouR aims to develop and strengthen a coherent framework for the coordination of regional development programmes and research on sustainable and competitive tourism following the communication published by the European Commission, entitled "Agenda for European sustainable and competitive tourism“ COM ( ) COMMISSION COMMUNICATION (COM 2010 – 352/3) A new political framework for European tourism Promotion of sustainable and high-quality tourism, implemented by means of the indicators models produced by the NECSTouR network, for the sustainable management of tourist destinations, with the final objective to crete en European label for the promotion of the tourist destinations

Foreseeable features of EU tourism policy: sustainability and competitiveness sustainability and competitiveness stronger focus on tourism destinations stronger focus on tourism destinations exchange of best practices, networking and similar activities exchange of best practices, networking and similar activities Therefore Regions are : a necessary partner of EU institutions in the development of an effective EU tourism policy a necessary partner of EU institutions in the development of an effective EU tourism policy the optimum link between EU policies and local tourist destinations. the optimum link between EU policies and local tourist destinations.

4 Levels of Application Member States Regions Town Councils (local level) Social DialogueMeasurement

55 The two pillars Social Dialogue + Measurement of phenomena Competitivity CompetitivitySustainability Programming the Future

6 Impact of transport Quality of life of residents and tourists Quality of work Widening the relation between demand/offer (geographical and seasonal concentration of tourism) Active conservation of cultural heritage related to tourism Active conservation of environmental heritage related to tourism Active conservation of distinctive identities of destinations Reduction and optimisation of use of natural resources with particular reference to water with particular reference to water Reduction and optimisation of energy consumption Reduction of waste and better waste management Tourism & the 10 Topics NECSTouR Issues :

7 Interpreting social dialogue end measurement of phenomena two different levels: Regional level: Participatory sessions The regional observatory on sustainable tourism has a support function in defining the competitivity objectives, monitoring & measuring Support of the Universities Destination level : Destination Committee It establishes the objectives Local tourism observatory: Monitoring & measurement Support: Region - Provinces Toscana Turistica Sostenibile & Competitiva

Firenze 50 Destinations Toscana Turistica Sostenibile & Competitiva

Objectives To implement the EU Agenda on sustainable & competitive tourism (COM 352/2010) To create the regional network of tourist destinations in the field of sustainable & competitive tourism To test NECSTouR’s model, namely its 10 topics, in order to develop a system of indicators for sustainable management of destinations at local level integrated strategy for sustainable development Tourist Destination Observatories (OTD/TOD) Toscana Turistica Sostenibile & Competitiva

GENNAIO

FEBBRAIO Presenze medie giornaliere Indice di turisticità

MARZO Presenze medie giornaliere Indice di turisticità

APRILE

MAGGIO

GIUGNO

LUGLIO 2008

AGOSTO

SETTEMBRE

OTTOBRE

NOVEMBRE

DICEMBRE

Activities (steps) Setting up a partnership Setting up a steering committee Carrying out a SWOT analysis (centred on NECSTouR’s 10 topics) Identifying a leading office in the city council Setting up a permanent technical commi ttee Memorandum of understanding with stakeholders and with university Committee of representatives and agreed working rules A paper and its evaluation by the partnership and city council OTD’s leading person and memorandum on how to relate with other city council units Technical/operational leaders for each of NECSTouR’s topics, together with a working plan Expected results Toscana Turistica Sostenibile & Competitiva

Activities (steps) Expected results Toscana Turistica Sostenibile & Competitiva 6.Agreeing procedure for interaction between OTD and Regional Tourism Observatory 7.Setting up indicators for sustainability and competitiveness 8.OTD networking 9.Presenting project results 6.Document on content and procedure, prepared by city council and approved by Province and Region 7.Document with indicators on each of NECSTouR topics, prepared by OTD and approved by Province and Region 8.Testing request with technical annexes 9.Final report and presentation event

24 Interpreting social dialogue end measurement of phenomena two different levels: Regional level: Participatory sessions The regional observatory on sustainable tourism has a support function in defining the competitivity objectives, monitoring & measuring Support of the Universities Destination level : Destination Committee It establishes the objectives Local tourism observatory: Monitoring & measurement Support: Region - Provinces

25 A constant effort that will continue: Thanks for your attention!