1. Regional ACTIONS Related To The DESTINATIONS And
Session I, Part 2:
Regional ACTIONS Related To The DESTINATIONS
And
The Network Of European Competitive and
Sustainable Tourism Regions –NECSTouR
Regione Toscana
Teresa Caldarola

2. Necstour Model
Create the frameworks for empowerment of the local networks of tourism stakeholders
Work actively towards the promotion of participative tools for establishing social dialogue
Dedicate appropriate attention, each stakeholder according to his role, to the ten specific issues identified by NECSTouR

4. 2 pillars 10 priority themes One additional pillar Regrouped in 5
NECSTouR Network
Memorandum
of understanding
2 pillars
10 priority themes
One additional pillar
Regrouped in 5
bigger themes
Cross-matching
pillars / themes

5. Regional Actions
1.Regional Project: choosing
Pilot Destinations for Necstour
model

6. Cross matching pillars and themes
Environmental
Management
Social Dialogue
Life quality of residents
and workers
Measurability
Active conservation of
heritage and identities
Making tourism
less seasonal
Competitiveness
Transport and mobility

7. Notice 2009
Objective :
Creation of Tourist Monitoring Centres of destinations
Target group: Municipalities
6 rankings, each for Tourist Resource Kind
Activity:
Scientific research related to Necstour issues Technical Services to measure phenomena Permanent Forum of social dialogue, Certifications

8. Regional Data Resident population 3.638.000
Whole touristically significant land
Demand: Annual tourist presence: 42 millions
Offered Accomodation Facility: Accomodation activities about
Municipalities: 287
Tourist resource
Arts and Affairs 51
Seaside 29
Countryside Hill 79
Mountain 54
Termal 15
Francigena Road (Via Francigena) 34
Regional Data

9. Next steps 2010-2011 ORT strengthening
New notices related to the Special project implementation of regional resolution 763 /2009
FESR resources utilization for Research and Innovation
Individual and associated SME Successful experimentations
Synergies between researches on sustainable Tourism of Universities

10. Regional Actions
In the urban and metropolitan
areas the actions will form part
of integrated plans
for sustainable development
given Nectour’s goals

12. PIUSS
GROSSETO
VIAREGGIO
LUCCA
AREZZO
FIRENZE
PIOMBINO
PRATO
PISTOIA

13. Thank you for
your attention!
Further information and
updates:
(tourism section)
Contact: