Cambridge Business English 剑桥国际商务英语 课程主持 : 孟令超

课程主讲 : 张彦鸽 王文良 余良田 范晓迪 张雪红 李君安 Cambridge Business English 剑桥国际商务英语

课程指导 : 孙庆双 李向民 实训指导 : 王世峰 秦阿蕾 MIKE Cambridge Business English 剑桥国际商务英语

课程指导 司联合 ( 南京师范大学语言学教授 ) 实训指导 刘清德 ( 双汇集团副总经理 ) Cambridge Business English 剑桥国际商务英语

Unit 2 a Company History

Objectives To enable Ss to describe companies and their histories To practice reading for specific information To review the past simple and prepositions of time

Teaching steps Step1: Lead-in Step2: Vocabulary and grammar Step3: Text A:The history of Volkswagen Step4: Text B:Company profile Step5: Classroom practice Step6: Extended business knowledge Step7:Assignment

Lead in Do you want to have a car of your own? Have you ever seen a car with the brand name: Volkswagen (VW)? What do you know about VW?

Quiz about Volkswagen

Cars made by Volkswagen

Vocabulary Companies --- holding company joint venture parent company PLC subsidiary Activities --- to buy to expand to export to found to takeover to manufacture to register to own to produce to set up General --- facilities partnership plant stake to survive turnover

Names People and Places Ferdinand Porsche( 费迪南. 波尔舍 ): The founder of VW. Heinrich Nord hoff ( 海因里希. 诺德伍夫 ):The second CEO of VW. Wolf burg( 沃尔夫斯堡 / 狼堡 ): A city in Germany Lower Saxony( 下萨克逊州 ): A state in Germany

Prepositions in at on in (a period of time) in 2006 in the morning in spring in a week in a year at (a point of time) at six o’clock at noon at midnight at weekend on (special time ) on Monday on the first of May on Sunday afternoon on the afternoon of October first

Grammar

Reading practice

Comprehension

Vocabulary

5.How many employees does it have? 6.How many subsidiaries does it have? 7.What the turnover of it? 1.What’s the nationality of VW Company? 2.Where are its headquarters ? 3.When was it founded ? 4.What business does it do?And what does it manufacture? Questions

Keys to those questions 1.It’s a German company 2.it is located in Wolf burg, Lower Saxony 3.In It produce and sell automobiles 5.It has 242,770employees 6.It has More than 8 subsidiaries 7.The turnover of it$65bn

Company profile

Speaking practice Ss order cards to make company organigram then describe the company structure

Speaking Tip

Practice Past simple: Complete the website extract with the correct form of the verbs in brackets. The Founding of Nokia Nokia’s history (1begin) began in 1865,when engineer Fredrik Idestam (2establish) a wood- pulp mill by a riverbank in southern Finland and (3start) manufacturing paper. The company, which he (4name) _____Nokia, (5become)_____successful as the consumption of paper and cardboard (6increase) during European industrialization. A large workforce (7come) to the Nokia factory, and a town of the same name (8grow) up around it.

Nokia (9 not/begin) the journey into telecommunications until the 1960s when the company (10 merge) with the Finnish Cable Works. During the 1980s,Nokia’s operations rapidly (11expand) into even more business sectors and countries. In 1988 Nokia(12 be)____ Europe’s third –largest television manufacturer. In May 1992 the company (13appoint)) Jorma Ollila to head the whole of the Nokia Group. Nokia then (14make) the strategic decision to focus on telecommunications. The move (15 prove) to be a wise one and today Nokia is a world leader in both mobile phones and telecommunications networks. Practice

Reading practice

More about Volkswagen Group Record deliveries: Volkswagen Group sells more than three million vehicles world- wide in first half of Gain of 7.8 percent over same period last year.

Wolfsburg, July 12, The Volkswagen Group delivered 3.09 million vehicles to customers throughout the world in the first six months of 2007, an all-time sales record for the company for the first half of a year. More about Volkswagen Group

Group deliveries from January through June 2007 in Europe rose by 3.7 percent to 1.86 million vehicles, 1.62 million of which went to Western Europe (1.3 percent increase). This more than makes up for the 3.7 percent decline in Germany, the largest single market, where 515,000 vehicles were delivered. The 238,000 vehicles sold in Central and Eastern Europe produced an increase of 22.8 percent. More about Volkswagen Group

The Volkswagen Group sold 502,000 vehicles in the Asian-Pacific region, 20.9 percent more than in the first half of last year. The deliveries in China alone grew by 24.6 percent to 431,000 vehicles. More about Volkswagen Group

Assignment Write an article about the history of a company which you are familiar with. Please write about 100 words. Writing practice