BoD4 Outreach Update Mary Phelps June 2103

Vision - Outreach The Society of Women Engineers is the pre-eminent global motivational and informational resource for future female engineers and the adults who influence them towards an engineering field.

Strategic Objectives Modularize core training/messaging Develop effective collaborations Member engagement Develop ROI awareness: measure what you treasure Member recognition

Modularization Pre-packaged tools to deliver effective outreach  Interactive training: webinars, Aspire and links  Out-of the Box Outreach (OBO)  PCI templates  Wow! for experienced providers  TEEMS  PDG  In-person training through TechBridge Status  4 webinars: Wow! TEEMS, SWEeter Futures, PDG  PCI templates in process, carry over to FY14  5 Wow!s through PDG, 2 through HQ, 10 total  2 sections received TechBridge training/funding

Collaborations Know thyself Define partner expectations Dating, not marriage Define partner vetting process Status Partner assessment process defined FY13 Incorporate partners into SWE outreach tool

VoP Outreach Survey Population: 2,000 outreach practitioners Sample: N = 187  Mostly professional (60%), mostly users (75%)  All regions represented, incl international Results:  Leaders estimate >25% of members do outreach  Mean total annual volunteer time: 122 hours  SWE leadership time 50%; SWE outreach 25%  Mean professional development time: ¼ volunteer Member Engagement

VoP Outreach Survey (cont’d) Results:  Nearly half of respondents say they will definitely or most likely use any tracking tool; 10% say they are not at all likely to use any.  Nearly all respondents believe engineering outreach to girls is integral to SWE’s mission and measuring impact is very important.  3% thought member recognition was not important (huh?)  25% thought there was a better mousetrap to measure outreach impact but did not know what it was.  Respondents were more likely than not to use the existing tool (M = 2.5 out of 4), but barely likely to recommend it to others (M = 2.2) due to engagement issues. Member Engagement

Role models and mentors heighten female interest in E & T K-12 female interest predicts post-secondary STEM engagement exposure = interest = engagement Measure what you treasure: Phase 1 ( ): count number of events, girls, volunteers Phase 2 (2013  ): member engagement, impact, ROI ROI Awareness

+120K PDG grants $10 / girl

ROI Awareness

Based on AngelPoints platform; introduced early 2012 SSO self-registration User access authority levels Dashboard of Society level numbers Status Promotions, user login by proxy (SWEethearts) New user registration process forces zip and group selection Consistent communications to increase awareness Engagement with senior levels in ME Drill down reports by region and section SWEeter Futures 2013

Redefine tool objectives: incorporate Society requirements for metrics and resource management. Evaluate & recommend best option. Implement new tool. Transition SWEeter Futures. SWEeter Futures 2014+

Member Recognition Important to 97% of survey respondents Service based, measured in hours Milestone or promotion based Annual awards (lead: Director, Emerging Initiatives)  Complimentary conference fees (individual)  Cash (regions, sections, MALs) Nominal yet meaningful year-round rewards  Letters  Promotions (kits, t-shirts, gift cards, etc.)

Outreach to Advocacy Who/what are we advocating for?  Girls  Adult influencers (incl members)  SWE (locally) Expansion to add adult messaging focus Encourage engagement through OBO, collaboration Continue measuring what we treasure; define & evaluate criteria and method