The Diversity Funds Prepared by: Myisha Washington Development Coordinator Annual Programs

“What we have to do…is find a way to celebrate our diversity and debate our differences without fracturing our communities.” Hillary Clinton

Dr. Becker’s 2010 State of the University Address We will recruit a student body that reflects the demographic profile of our state and nation, and will be the national model for retention and graduation of a diverse student body. GSU will be known for the quality and impact of its scholarship and research, and our faculty members will be recognized nationally and internationally as leaders in their fields. Atlanta will be recognized around the world as a major cultural center, and our programs in the arts will be integral to that achievement.

Georgia State University Diversity Strategic Plan What is the definition of Diversity at Georgia State?  Representation reflects the extent to which our students, staff, faculty, and administration mirror the populations from which we draw our talented and skilled university community.  Inclusion is based on the idea that our existing academic community reflects the experiences and perspectives of all diverse members in the context of scholarship, instruction, learning, employment, and governance; as well as the ability of diverse members of the academic community to express their values and viewpoints without fear of marginalization.

Georgia State University Diversity Strategic Plan  Engagement includes opportunities for intercultural interaction such as research, instruction, community outreach, and co- curricular activities.  Research will give priority to problem- focused projects that demonstrate successful interdisciplinary collaboration and address challenges facing our rapidly changing society specific to multi-cultural interests.

Georgia State University Minority Enrollment Statistics

Georgia State Minority Alumni Groups

The BIG Picture Ethnic GroupNon-Donors African American19,432 Asian American8,723 Latin American2,576 Native American249

The Mission Statement The mission of The Diversity Funds for Georgia State University is to cultivate lasting relationships with Georgia State University minority constituents and fully integrate these alumni groups into university life.

Objectives  Educate minority alumni on the importance of private giving.  Increase minority fundraising efforts at Georgia State University.  Educate all development units on better cultivation and engagement techniques with minority constituents.  Model and mirror diversity initiatives of the Diversity Strategic Plan outlined by President Mark Becker during the January 2010 State of the University Address.

Areas the Diversity Funds Could Support  Asian Studies Center  African American Studies  Latin American Studies  Goizueta Foundation Scholarships  Diversity Education Programs  Women’s Studies  Counseling & Psychological Services (Disabilities)  More ideas or feedback are welcome

The Vision  Establish a sub-committee in the Annual Programs department that is made up of African American, Asian, Latino, and Native American alumni.  Alumni Committee will represent all disciplines and professional schools across the campus.  Present materials to development officers on minority fundraising, the mission of the committee and ways to cultivate minority alumni and donors.  Build a relationship with the Alumni Association in outreach efforts.  Suggest funding a Center for Diversity at Georgia State.

The Annual Programs’ Diversity Funds for Georgia State University Implementation Plan Annual Programs Telephone Outreach Direct Mail E- Solicitations Website Social Networking

Marketing Plan Name: Diversity Funds for Georgia State University Tag line: “ What’s your verse?”  All marketing materials and marketing mediums such as videos, newsletters will adopt the tag line of “What’s your verse?”  A NetCommunity web page, Facebook and Twitter page will be created in coordination with the solicitation plan.

Diversity Fund Timeline Diversity Fund Timeline MediumTime Telephone OutreachCalls will begin in August Direct MailOctober through May SolicitationsPaired with Direct Mail Social NetworkingOn-going Personal VisitsPossibly next spring

What we need from you… 1. Identify individuals who would be willing to serve on the sub-committee. 2. Support the diversity fund efforts to raise funds from this donor pool.

Questions?

My contact information Myisha Washington Phone: