Radio Lily, Hayley, Charley, Meghan.

The Radio Industry The "radio industry" is a generic term for any companies or public service providers who are involved with the broadcast of radio stations or ancillary services. - of radio stations or ancillary services. Kerrang Radio – Is a radio station that specializes in rock. It’s audience is quite a small amount of 0.3%. The good thing with Kerrang is that is targets one particular audience, as rock music doesn’t occur typically on other radio stations. KMFM Radio – KMFM is the name of seven independent radio stations and on digital station, owned by the KM group. Although similarly branded, the stations are officially eight separate licenses. It’s broadcast began in Heart Radio – Heart is a network of 21 contemporary radio stations. Heart was created in It is the UK’s third independent regional station. There audience is 6.4%. The station is popular due to it’s up to date music as well as its classic. With great hosts who are upbeat and fun.

Broadcast and Non-Broadcast Radio Broadcast is a way of sound and video being sent and transmitted live across the airwaves. To put it in a more simple term: the radio can pick up signals that were broadcast from the radio or TV station so that the general public that has a receiver can hear what has been transmitted live, meaning live on air. Non-broadcast is an audio or a video that has been prerecorded meaning something that you can play over and over again without the use of being recorded live. There are loads of ways of using non-broadcast like Podcast and MP3s. The main use of a Non-broadcast is the website YouTube it is known for streaming videos worldwide. For example non-broadcast situations would be like the music in a super market, the music is pre-recorded and re-played.

Skills Needed For the Industry Radio Presenter have excellent presentation and performance skills be able to generate original ideas, and to think creatively about how to communicate them to audiences understand how to use the voice effectively for radio be able to learn how to use a variety of recording equipment and to operate different radio studios be able to present while operating studio controls and coordinating a range of simultaneous technical activities be able to communicate knowledgeably and engagingly with audiences have excellent communication skills and be able to draw information from people be able to work calmly effectively under pressure, react quickly, and meet tight deadlines have knowledge of the law, ethics and industry regulations around radio production understand when it is necessary, and how to acquire, the relevant clearances and licenses, including copyright and music clearances understand the requirements of the relevant health and safety legislation and procedures have strong IT skills, including word processing and data handling - and, ideally, audio editing and image manipulation software have knowledge of the radio market, different station and programme styles, and audience demographics Radio Broadcast Assistant They need to follow orders given Give helpful advice when needed Complete tasks to the ability that is expected of them Radio Producer They have be able to handle leader ship well Be creative Make sure all their time is used for their projects Have great communication skills To organize people in the right order

The Evolution of Radio Radio didn't’t begin until World War I, it was created as a reliable source to communicate between ships in the United States and Britain. Fact: Guglielmo Marconi successfully sent the first radio message across the Atlantic Ocean in December 1901 from England to Newfoundland. Marconi's radio did not receive voice or music. Rather, it received buzzing sounds created by a spark gap transmitter sending a signal using Morse code. Radio caught on faster in Britain than it did in the U.S. Due to the devastation brought on by the war, Britain needed a way for its citizens to take their minds off their problems and radio provided the perfect release. Radio was used to transmit news, plays, music and discussion to people all over the United Kingdom and when word of radio's popularity spread to the United States, the country followed a similar path of broadcasting.