More Digital Cinema More Marketing Avatar The Boat That Rocked This Is England

10 What’s the primary advantage for independent film companies to shoot digitally?

10 It’s ridiculously cheaper

Who’s The Character - 20 Why would the use of green screen/CGI not have worked for This is England?

Who’s The Character – 20 It didn’t fit in with the film’s chosen genre (Social Realism)

Who’s The Character - 30 What is the name of the scheme put together by the UKFC to try and help independent films get seen in independent cinemas?

Who’s The Character – 30 Digital Screen Network

Who’s The Character - 40 What’s the main argument that digitization is not working to level the playing field (think specifically to exhibition)

Who’s The Character – 40 The top ten distribution companies have seen their market share increase during the digital movement

Who’s The Character - 50 There were 449 3D screens in the UK in 2009, how many in 2010 (within 75)?

Who’s The Character – On the back of Avatar and Toy Story 3D

The Boat That Rocked Talk show appearances, film reviews, magazine stories about the stars are all examples of what type of marketing?

Themes in Macbeth– 10 Below The Line

Themes in Macbeth - 20 What does USP stand for?

Themes in Macbeth – 20 Unique selling point

Themes in Macbeth - 30 Explain the difference between push media and pull media. Which one did Avatar largely use?

Themes in Macbeth – 30 Push media – the audience is passive Pull media – the audience is active Avatar’s marketing campaign was considered the most interactive ever to that point

Themes in Macbeth - 40 The Boat That Rocked’s poster campaign demonstrated clear intertextuality with what famous band?

Where Did It Happen? – 40 The Beatles

Themes in Macbeth - 50 Due to its small budget, besides online marketing, This Is England had to rely on what exhibition plan to aid in its marketing?

Where Did It Happen? – 50 Releasing it to film festivals first to utilize the positive press in their campaign

Sons of Anarchy Avatar was rated 12A. What is the advantage of this rating in reaching a target audience

Finish the Quote– 10 It’s really the most universal age bracket It also helps that 63% of cinema viewers are 35 and under – this is the age bracket to appeal to

Finish the Quote - 20 What is the USP for Avatar?

Finish the Quote – 20 Cultural event Groundbreaking technology (gotta see it on the big screen) 3D rebirth Return of James Cameron

Finish the Quote - 30 What are 3 advantages that the financial backing of major studios tend to have during the production phase (cannot say bigger budget)

Finish the Quote – 30 Star appeal A-List directors Acquiring rights Film more footage Higher quality technology

Finish the Quote - 40 Who were 2 market leaders in the food and beverage industry that Avatar partnered with during the marketing phase of the film?

Finish the Quote – 40 McDonalds and Coca-Cola (Coke Zero)

Finish the Quote - 50 What was the American television program (and network) that became the largest live trailer exhibition in history when it showed the trailer for Avatar

Finish the Quote – 50 Fox TV – Dallas Cowboys NFL Football Game

Fingersmith - 10 It’s said that Working Title don’t make British films but they make _______________?

Who Said That? – 10 Mid-Atlantic Films

What are they talking about? - 20 What was some confusion in the audience in regards to the director and genre of The Boat That Rocked?

Who Said That? – 20 Richard Curtis is known for Romantic Comedies but this was a raunchy comedy

Who Said That? - 30 What did the BBFC do that severely limited TBTR’s chances for success in the UK

Who Said That? – 30 Gave it a 15 rating

Who Said That? - 40 Explain the mistake made with TBTR’s marketing plan with a music streaming service

Who Said That? – 40 Spotify playlists were of songs that would appeal to year olds year olds weren’t using Spotify in % of theatre goers are under 45

Who Said That? - 50 Although Pirate Radio did very poorly at the box office in the U.S., what distribution factor (outside of piracy/release dates) suggests it could have done better potentially

Who Said That? – 50 It was only released on ¼ of screens in the U.S. that its competitors were released on This is called a limited release

Wild Card - 10 This is England was rated what by the BBFC?

Wild Card – 10 18

Wild Card - 20 Who was the production company for This is England?

Wild Card – 20 Warp Films

Wild Card - 30 What were the revenues for This Is England?

Wild Card – 30 5 million GBP – Source (Wikipedia, Box Office Mojo, IMDB)

Wild Card - 40 What was the USP for This is England

Wild Card – 40 Controversial genre (racism) Critical success

Wild Card - 50 This is England received a grant from the UK film council. It’s said for every pound that the UKFC invests in a film, that film returns how much in revenues?

Wild Card – 50 5 pounds