1. Editing There are different kind of editing in media industry :
In my presentation I am going to talk about:
Audio mediums.
Audio/visual mediums.
Visual mediums.

2. Audio/Visual Medium
Audio/Visual medium such as TV uses editing techniques in many products such as:
Music videos
Trailers
Films
TV programmes (Soaps, Gameshow, Competitions, Cookery, chatshow)
Adverts

3. Film Trailer example Trailers are edited before a film is released to:
Make people aware of the film
Defines the genre of the film
Gives brief details about the story
Gives other information about release dates etc.
Tell the public what stars will be in it

4. Film Trailer Techniques
The most attractive scenes are chosen and put together to briefly tell us the story of the film without revealing the end.
They are edited together in a short length clip usually 30 seconds – 3minutes.
They use transitions to get from one shot to another.
They edit in titles or voice over with extra information.
Film trailers can be shown on TV adverts, YouTube, social networking or at the cinema.

5. Audio Medium
Audio mediums such as Radio uses editing techniques in many products such as:
Chart Show
Adverts
News & weather
Chat show
Documentaries

6. Advert Example Adverts are edited together using audio techniques to:
To market products/services
Make people aware of campaigns
Offer information of where to find or how to buy products
Entice people into buying stuff.

7. Advertising Techniques
Adverts use a range of editing techniques and
devices such as:
Voice over
Background music
Jingle at the beginning or end or both
Stingers
Sound Effects
Vox Pops – peoples opinion of the product
They are usually 10 seconds – 1minute in length

8. Visual Medium
This is used for advertising media products and attract people in order to persuade to buy the products this includes:
Posters.
Business cards.
Newspapers.
Magazines.

9. Film Poster
Film posters are used for advertising films before releasing date.
Make people aware of the film.
Defines the genre of the film.
Gives brief details about the story.
Gives other a information about release dates etc.
Tell the public what stars will be in it.