Do Now: Intro to Advertising Answer the following questions in a Word Document. Where do you encounter advertising?  Which specific advertisements "stick in your head?" What makes these advertisements memorable?  Do you think advertisements have an effect on your personal interests? Why or why not?

Today’s Objectives Do Now: Introduction to Advertising Reflection Questions Lesson: Persuasive Techniques Used in Advertising Activity: Persuasive Techniques in Advertising Worksheet

Advertising Advertising begins to work when the general public becomes aware of a product's existence. Advertising then aims to develop customer interest, so that potential customers want to know more about the product. This should be followed by potential customers feeling a need to own the product and finally purchasing.

Advertising Advertisers very carefully construct their ads to make them memorable and appealing to consumers.

Different Methods of Advertising Placing advertisements on TV (commercials) Product placement in TV programs (a well-known actor drinking from a branded can) Audio advertisements (radio) Printed advertisements (newspaper or magazine) Place advertisements on the Internet (search engines) Direct Marketing (letters / leaflets) Telephone marketing (calling customers directly) Logos and symbols (clothing)

Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Pathos: an appeal to emotion. Logos: an appeal to logic or reason. Ethos: an appeal to credibility or character.

Persuasive Techniques in Advertising VIDEO http://www.readwritethink.org/videos/rhetoric/video-61.html

Can you spot the persuasive technique(s)?

Can you spot the persuasive technique(s)?

Persuasive Techniques in Advertising YOUR TASK Complete the Persuasive Techniques in Advertising Worksheet.