Strong regional brand – a strategic tool in venue marketing Mr Patric Sjöberg, CEO at Stockholmsmässan Exhibition and Congress Center 25 January, 2013

Welcome to Stockholm! The world’s third biggest congress city Photo: Nordic Photos

Science and business meetings Scandinavia’s business center One of the world’s largest ICT clusters Northern Europe’s financial center One of Europe’s most important biotechnology hubs

Culture and tourism hotspot International food scene Design, music and fashion More than 100 art galleries and museums Stockholm on Lonely Planet’s Top 10 list Stockholm Jazz Festival Photo: Yanan Li - Stockholm Visitors Board

A Scandinavian hub Direct flights from 39 Swedish airports 500 daily international connections to Arlanda airport Ferry links from Turku, Helsinki, Tallinn, Riga and S:t Petersburg Well-developed train connections to the rest of Europe

Welcome to a world-class meeting venue!

248 hotel rooms at Rica Talk Hotel 15 min by car from central Stockholm Cooperation with 4 taxi companies 9 min by train from central Stockholm Direct connection to Arlanda airport by commuter train

Unique opportunities Around 70 leading exhibitions Hundreds of national and international congresses, conferences and corporate events Tailor-made complete solutions for exhibitors and organizers 1.5 million visitors from all over the world 10,000 exhibitors 7,000 journalists

2011 at a glance No. of visitors1,232,260 Exhibition visitors929,025 Exhibitors10,199 No. of exhibitions87 Large congresses83 Employees (FTE)279 SalesMSEK 596 Operating profitMSEK 7 Contribution to regional businessesMSEK 3,400

Towards a sustainable future Energy saving system regulating light and temperature Eco-labeled cleaning products 60% recycled waste Hotel and restaurants with Nordic Swan eco-label certification Supporting Ung Företagsamhet (Young Enterprise) and Stockholm Winter Games Close collaboration with Stockholm Public Transport (SL)

Close collaboration with the city Owned by the City and Chamber of Commerce Marketing cooperation (eg, at travel fairs) Joint professional site inspections and bids ”Stockholm welcomes the delegates of…” Possibility to travel on the badge

Close collaboration with the city, cont. Cooperation/discussions regarding hotel capacity and pricing restaurant hours transports at peak hours taxi services local transportation (eg, direct commuter train to Arlanda airport)

Partnerships also on national level

Sweden: a country of fine food

Exporting through importing A satisfied visitor will return to Stockholm – as a tourist, as a business man/woman or as an investor!