3. Manchester Piccadilly Basin
IMPACTS
1.6 million per 14 days (per face)
Maximus Maximise
This iconic site will be Manchester’s largest banner opportunity, located just metres from the Northern Quarter on the City’s inner Ring Road, the main access route in and out of the City Centre.
The site o ers two elevations on what is widely known as Manchester’s busiest road. It benefits from massive oncoming tra c and considerable pedestrian flow both inbound and outbound from the City. Also encapsulating all tra c heading to and from both Old Tra ord and The Etihad stadiums, each elevation o ers vehicular and pedestrian impacts in excess of 1.6 million per two weeks, totalling over 3.2million per two weeks with site domination.
The inbound elevation will o er a banner measuring up to 330 sqm with over 150m visibility, whereas the outbound elevation o ers a banner measuring 220sqm with 400m visibility. Site domination will therefore o er 550sqm of prime out-of-home advertising space.
This new and exciting banner opportunity is a chance to takeover the largest advertising site in Manchester impacting the most generous and all-encompassing audience possible. It is an unrivalled opportunity not to be missed.
Behind the scenes
Manchester, one of the UK’s largest urban hubs is ranked as a Beta World City and is consequently the highest ranked British city except London.
Youthful, diverse, energetic and bursting with character; Manchester is one of the most exciting places to visit in the UK right now.
Known throughout the world as the birthplace of the industrial revolution, Manchester has a proud history in science, politics, music, arts and sport. Today the city combines this heritage with a progressive vision to be a city that delivers surprise and delight in equal measures.
Its metropolitan economy is the third largest in the United Kingdom and is the third-most visited city in the U.K. by for visitors. With a city centre jam-packed with unique and eclectic
SIZE
inbound 12.4m x 26.7m outbound 11.2m x 19.6m
MAXIMUS FACTOR
inbound 36.7
outbound 24.4
VISIBILITY
inbound 150m outbound 400m
TARGET GROUPS
young, a uent ABC1
eign
restaurants, bars, shops, museums, galleries and hotels, this ,
DWELL TIMES
2-5 mins due to tra c lights
northern powerhouse is most notable for its friendly culture musical exports, media links, social impact, globally supported sports teams and transport connections.
No national media plan would be complete without Manchester and this is the perfect solution with which to deliver this exciting, vibrant city.
Brownsfield Mill, Binns Place, Manchester M4 5AG a m h
MANCHESTER ARENA l d ll O e h i S h u d
Ring Road W e y b r i d
MANCHESTER ARNDALE g e
Old Mill St
Redhill St R d
Corporation St
NORTHERN
Newton St
QUARTER
PICCADILLY BASIN NEW DEVELOPMENT
ETIHAD STADIUM
PICCADILLY GARDENS
+44 (0)
@maximusmaximise.com maximusmaximise.com
Merrill St
Piccadilly
Ring Road
Store St
Princess St
MANCHESTER PICCADILLY