Gender Magazine Reading College Hipster North West Profile #253 Wears flannel and scarves Smug facial hair Connoisseur of fair trade coffee

PEMCO FOR OUR FUTURES Meredith Shores | Matthew Bogert | Kyla Dierking | Jacob Lawson Standing Up for Education

How can PEMCO implement a CSR plan that helps local communities and highlights the brand? Overview | Analysis | Strategy | Evaluation | Recap

Align PEMCO’s CSR with its brand image Further PEMCO’s impact in its local communities Make PEMCO a leader in CSR in the PNW Our Goals Overview | Analysis | Strategy | Evaluation | Recap

“…the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.” -Corporate Social Responsibility: Meeting changing expectations, p. 3 Corporate Social Responsibility Overview | Analysis | Strategy | Evaluation | Recap

Core Values Responsibility CourageIntegrity Overview | Analysis | Strategy | Evaluation | Recap

UnpretentiousPracticalNurturingNeighborlyRefreshingDiscerning Overview | Analysis | Strategy | Evaluation | Recap Attributes

PEMCO’s History & Vision Founded for members of School Employees’ Credit Union of Washington Handy advocated for teachers and education Continuously important to the brand Overview | Analysis | Strategy | Evaluation | Recap

Environment Overview | Analysis | Strategy | Evaluation | Recap

What can PEMCO do next? Overview | Analysis | Strategy | Evaluation | Recap

Education Overview | Analysis | Strategy | Evaluation | Recap

Environment Overview | Analysis | Strategy | Evaluation | Recap

How can PEMCO address both?

Our strategy: 1. Teach students how to live sustainably 2. Provide students the opportunity to experience and support the environment 3. Give monetary support to continued environmental research Overview | Analysis | Strategy | Evaluation | Recap

Environmental Education Program Create sustainability educational program Partner with local schools Program for all grade levels Teach Recycling Composting Energy efficiency Overview | Analysis | Strategy | Evaluation | Recap

Monthly Immersion Events Engage students with nature Field trips to National Parks or Nature Conservatories Experiential learning Environmental volunteering Beach clean ups Trail maintenance Ecosystem restoration Overview | Analysis | Strategy | Evaluation | Recap

Monetary Support for Environmental Research Donate to the University of Washington for Environmental research 2% of increase in surplus Support environmental programs Find solutions to environmental challenges Overview | Analysis | Strategy | Evaluation | Recap

Implementation 6 months – 1 year Create after-school program and partner with local schools Build monthly immersion program Establish partnership with University of Washington Years 1-2 Launch after-school program and monthly immersion events Establish annual donation to the University of Washington Years 3+ Expand and improve education program and outreach Support University of Washington Overview | Analysis | Strategy | Evaluation | Recap

Financial Evaluations Annual giving to University of Washington Annual increase in surplus equals $4.9 million 2% of increase to UW ($1.96 million) 3% of increase to other corporate giving ($2.94 million) Overview | Analysis | Strategy | Evaluation | Recap After school program and immersion events Budget would need to account for Building curriculum Training costs Rough estimate of cost: $100,000

Benefits Word-of-mouth marketing Increasing community presence Cater to social movements Education Environment Maintain values Integrity Responsibility Courage

Risks & Mitigation Negative ripple effects Impact on current programs New program Uncertainty of success Investment in new program Time and funds Create plan for balance Continue giving Plan and monitor carefully Strategize Intentional implementation Overview | Analysis | Strategy | Evaluation | Recap

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