Guitar Hero World Tour Advertising Opportunities in PS3

2 Title Information Music Platform: Release Date:Genre: Rating: Forecast Sales:2.5 million Historical Sales: $1Billion and 14 Million Units in North America Target Demographic: Territories:Global Game Highlights: Be part of the record-breaking, best-selling series whose revenues have already topped a billion dollars in North America alone. Now using real artists such as Ozzy Osbourne, Aerosmith, Jimi Hendrix, and Michael Jackson With a guitar, microphone and drum set, players can act out all of their rock star fantasies. “Battle of the Bands mode” allows multiple players to challenge each other online.

Audience Profile – Demographics 3 Note:Selected detail from much larger and detailed profile Source:GaMeasure by Interpret LLC - Wave

Audience Media Habits Entertainment/Media Activities (Hours Per Week) Average for Guitar Hero Average for all Gamers Watching TV (Network and Cable) Playing video games Internet Listening to the radio Using your cell phone Reading/writing Reading magazines Reading newspapers The Guitar Hero Audience Profile is… Note:Selected detail from much larger and detailed profile Source:GaMeasure by Interpret LLC - Wave

In the Media… What people are saying about Guitar Hero… “World Tour lets you become the rock star in every way possible – from playing the tunes to making the music itself.” – IGN.com “What we found is much more than a mere sequel, and might be the next great step forward in the genre.” – Game Informer “There’s so much new here that it’s tough to decide where to begin.” – IGN.com “Guitar Hero, the video game series that lets players (and spectators) replicate the adrenaline rush of a rock-music concert as rec-room Target Demographic.” – New York Times “…There’s no doubt about it. I’m impressed!” – IGN.com Winner of the Best of E3 08 Awards! The GameTrailers editorial staff sifts through hundreds of games at E to deliver nominees and winners in 27 different categories. 5

In the Media…Europe What people are saying about Guitar Hero… “Guitar Hero is among the most original and enjoyable games of recent years, inviting players to indulge their inner rock god within a richly satisfying format and responsible for a series of multi-million- selling sequels.” – The Daily Mail. “Guitar Hero, which features a guitar-shaped controller and allows gamers to play along to well-known hits, has been a hugely profitable franchise for Activision.” – The Financial Times “The […] game lets you act out your fantasies of becoming a rock god by playing along to riffs on a controller shaped like a guitar.” – BBC “Like Page and Plant's Stairway to Heaven, the original Guitar Hero game almost instantly became a classic.” –BBC “Activision has come up with a truly original version of the game on the DS…And it's every bit as addictive (and fearsomely tricky in hard mode) as its console predecessor.” – The Guardian 6

Game Summary – Why Guitar Hero World Tour? Guitar Hero World Tour builds and extends the brand promise of “Unleash Your Inner Rockstar” Going on a “World Tour” is the ultimate act of being a rockstar – the truest expression of “Unleash your inner rockstar” is to head out on a World Tour. Reinforces the worldwide appeal of the music – Many of the artists who have songs in the game are from outside the US, representing UK, Spain, Ireland, France, Germany, Australia, Italy, The Netherlands, Sweden, and Canada. Play with people around the world - Our game features online band career and battle of the bands modes which will allow consumers to rock out with and against people from anywhere in the world. The next Guitar Hero is a worldwide phenomenon – As GHWT launches all over the world, the consumer response is overwhelming. 7

Key Game Features For Everyone – Most Social – more people, more ways to play - Battle of the Bands (4v4 online) – Most Expressive – create, record, and share original music online The Best Music – More tracks (85), all masters – Unbelievable playable artist line-up, including Sting, Ozzy Osbourne, Jimi Hendrix, Travis Barker (Blink 182), etc. Personalized – Create-a-Rocker – Create-an-Instrument – Band logos – Album covers Hardware experience matters – Re-designed guitar, incredible drums, and microphone 8 GHWT invites everyone to join together and rock, to share the most social and expressive music experience ever!