Colors and Their Meanings

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Presentation transcript:

Colors and Their Meanings Why does color matter?

Red Physical Response: Can increase heartbeat, breathing rate, blood pressure Positive Reminders: passion, love, heat, power, excitement Negative Reminders: anger, violence, danger, blood Companies Who Use Red: Coke, McDonalds, American Red Cross

Orange Orange create a strong emotional response. Either you hate it or love it. Physical Response: makes you hungry Positive Reminders: energy, warmth, demands attention Negative Reminders: greedy Companies Who Use Orange: Jamba Juice, Crush, Tropicana

Yellow Positive Reminders: joy, happy, hope, summer, friends Negative Reminders: cowardice, dishonesty, hazard, illness Companies: McDonalds

Green Physical Response: relaxing Positives Reminders: peace, nature, health, good luck, Negative Reminders: jealous, envy Companies: H&R Block

Blue Physical Response: calming Posistive Reminders: calm, cool, trust, confidence, loyalty Negative Reminders: sad Companies: Blue Man Group, Pepsi, Ford, Gap

Purple Physical Response: Calms the mind and helps it to focus Positive Reminders: royal, noble, mystery, wisdom Negative Reminders: pride, mean, stubborn Companies: Yahoo

Pink Physical Response: energy Positive Reminders: confidence, love, acceptance Companies: Mary Kay, T-mobile

Brown Physical Response: feeling of goodness Positive Reminders: earth, home, and comfort Negative Reminders: dirty Companies: UPS, Hershey’s

Gray Positive Reminders: conservative, security, reliability, knowledge Negative Reminders: old age, boring

Black Positive Reminders: formal, elegant, wealth, authority, power Negative Reminders: fear, evil, sad, empty

White Positive Reminders: simple, clean, pure, youth, marriage Negative Reminders: hospitals, cold