Western Canada Physician Recruitment Collaboration by British Columbia, Alberta, Saskatchewan and Manitoba Presented by: John Mabbott, Executive Director Health Match BC

Beyond Competition Competition is inevitable Our main competitors are abroad or domestically well-served areas Our principle needs are rural/suburban Our general needs are well aligned and we share the same markets Western Canada is a stronger brand internationally than any single provincial brand Each province can still focus on their key defining attributes to be successful

Strategic Alliance Expand our share of the global market Promote each other when we can’t directly recruit a candidate Use our shared brand to “funnel” candidates to areas that are best suited to them. Develop an ethical framework – avoid active recruit from the most underserved communities Share key information to improve programs

Advantages Higher profile at events Increase purchasing power Share costs Utilize distributed expertise Improve information materials Develop comparative data

Disadvantages Increased planning effort Longer term commitments Potential for disagreement Stakeholders complexities Differential outcomes

Examples UK/Ireland Event/Ad Campaign USA Event/Ad Campaign Bulk purchasing adverting space Coordinated online promotion Western Canada Website Joint Licensure Publication Sharing program information (e.g. PRA, locums)

Thank You! Questions?