Mobile SEO & E-Commerce Growth beyond Black Friday & Cyber Monday

Black Friday and Cyber Monday may be the best days of the year for Internet retailers. But, they are by no means the only days to factor into your marketing forecast. As more users embrace mobile technology, the demand for lightning fast and user friendly mobile sites is increasing too. In your marketing planning for the next year, take a look at how e-commerce is growing and how to leverage your business to profit from the seemingly endless boom.

Mobile Reach in 2015 When you couple the strong growth of e-commerce with the even stronger adoption of Internet-capable smartphones, the result is huge potential for the e- commerce savvy business. In 2014, smartphone use is expected to finish at million in the United States. In 2015 that number will jump to million and in 2018, the last year in the projection, 220 million people in the United States will use smartphones.

Cisco predicts that smartphone use will overtake non- smart devices by 2018, with North America holding 93 percent of the regional share of smart phone use, stating: By the end of 2014, the number of mobile- connected devices will exceed the number of people on earth, and by 2018 there will be nearly 1.4 mobile devices per capita.

Smart phones and mobile commerce are here to stay. Mobile SEO & E-Commerce Growth: For your Business Whether you are just coming on the e-commerce scene or are building next year’s projections, mobile SEO should be high on your priority list. Targeting your efforts at the rapidly growing mobile market will help you capture those users with high quality, fast loading sites designed to make shopping on a tablet or smartphone fast, easy and secure.

What is Mobile SEO? Mobile SEO is really not very different from traditional SEO. The focus is primarily on high quality pages that answer the user’s query. One big difference, however, is the usability factor. Search engines give precedence to sites that are mobile optimized; a mobile search should return a mobile site, primed and ready to offer what the user needs without incompatible features and heavy load times. What looks good and loads well on mobile might not offer the best desktop user experience. However, so many times the best option is to offer separate mobile and traditional websites.

As we look to the end of another holiday shopping season, now is the time to analyze your results to see what changes to be made. Are you ready to embrace the mobile crowd?

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