An introduction to marketing and social media Justine Aldous Marketing Communications Officer

Planning your Marketing Strategy 1. Create an effective brand 2. Identify your communication goals 3. Identify your audience 4. Craft your message

Create a brand An effective logo, strong values and a clear ‘voice’. Be consistent Take control

Owen Paterson MP, former Environment Secretary, climate sceptic and committed scourge of the ‘ Green Blob ’, is in South Africa promoting GM crops. Tell us a bit about what brings you here, and don't be afraid to ask questions. Someone will be on hand to welcome you and point you in the right direction.

Identify your communication goals To recruit more volunteers? To attract additional funding? To increase take up of your service? All of the above?!

Identify your target audience The community? Funders? Supporters Clients? Use research and surveys

Craft your message 1.Problem – how does it affect your audience? 2.Solution – use value rich language and images 3.CALL TO ACTION! Ask your audience to do something specific

Problem: More than one in three of us will get cancer. More and more people are living with cancer in their daily lives who need practical, emotional and financial support. Solution: So when you need someone to turn to, we’re here. We’re a constant source of support, giving you the energy and inspiration to help you take back control of your life. Call to action: We need people like you to join our team and help us make sure no one faces cancer alone.

Communication tools PR Advertising Marketing materials Blogs Social media

Be part of the revolution!

Which sites? There are hundreds of social media sites – which ones are right for you? Facebook? Twitter? NING? Tagged? Badoo? New sites emerging every day. Despite the headlines, Facebook and Twitter continue to dominate

Get started! The communication principles remain the same: Use your brand Find your target audience Think about your message BUT ALSO – have a conversation Share information Create a dialogue