Hongsik John Cheon, Ph.D. Business Affairs of Global Education Soongsil University Seoul, Korea Opportunities for Cooperation, How Vietnamese Enterprises Prepare & Notice When Approaching Korean Market

One of the world’s fastest growing economies Korean GDP ranked No. 12 in the world World’s 8 th largest exporter Opportunities Modern Korea

“DBSK”“BigBang”Girls’ GenerationPSY-GangnamPSY-Gangnam Style  Korean movies, TV dramas, and pop-music are very popular around the world; rapidly spreading beyond Asian countries  Korea is among the world’s top ten cultural exporters Korean Wave: Korean Cultural Export since early 1990s

 Economic development plan began after military coup in 1961  2009 Korean GDP ranked No.12 in the world. CountryTime 10 th centry B.C.Go-Joseon 1 st centry B.C.Three kingdoms (Shilla, Baekje and Goguryeo) 668 – 935 A.D.Shilla (south: ) Balhae (north: ) Goryeo Dynasty 1392 – 1910Joseon Dynasty Japanese rule 1948Established Republic of Korea in South Korean war 1961Military coup 1988Seoul Olympics Modern Korea

Korean Confucianism  Joseon dynasty promoted Confucian philosophies as national philosophy  Complex system, selectively imported from China, of moral, social, political, philosophical, and quasi- religious thought.  Became an indispensable component of the Korean moral system, way of life, and laws Memorial rite to the kings of the Joseon Dynasty is performed at Jong-myo Shrine

Core set of values, beliefs, & attitudes of a homogeneous group passed from one generation to the next – Individualism vs. Collectivism? – Time Orientation? – Materialism? – Youthfulness? Globalization – Set strategy at a global level but implement at a local level Korea Culture

The example of Wal-Mart’s failure in Korea 1. In order to survive, you need to know the Korean Culture. Only Providing affordable price (Low- cost warehouse-type stores) Display stand = 5~6m Providing by a large package in small variety Wal-Mart They need complexity service (semi- department) Display stand = 1.7m They need small quantity batch production Korea Culture(Consumer) They didn’t arm(with knowledge) about the consumer and retail culture of Korea...

The example of Johnson & Johnson’s Success in Korea 2. Produce the specialized items that were designed in Korea Ziploc Reflect the Korean consumer’s needs Plan and Produce in only Korea

3. Meet the Consumer’s needs, also keep to the basics The example of Fuji Film in Korea Korean market is Dynamic and they has very Short lifecycle. You must face the various kinds of consumer demand flexibly. Consumer’s needsbasics Good FilmA Fast Film Low noise Film

Official Development Assistance(ODA)

1. A Training Program for Middle-level Managers

History Introduction of Soongsil University The first university in Korea (1897) The first computer education in Korea (1969) The first SME graduate school(1983) The first IT Univ. (2005) The first banking major(2010) The first convergence IT center (2010) The 1 st Soongsil Vietnam center(2011) Jung Joo- Young Entrepreneurship campus (2011)

Overseas / Vietnam Education programs(Hochimin) Introduction of Soongsil University

Overseas / Vietnam Education programs(Hochimin) Management Enhancing Ability of Middle-Level Managers Mandatory Courses in Vietnam 6 Programs in 4 Fields

Organization & Structure Strategy for Business management Vietnam Universities Ho Chi Minh Labor Administration Vietnam Industry Kocham Internal Education Modifying the legal regulatory aspects & supporting PR Supporting Employment A Training Program for Middle-level Managers Co-operation Soongsil University Recruiting Vietnam Industry Soongsil University Providing Educational Institute & managing Supporting Employment Selecting Experts & Analyzing Needs and Wants Supporting Admission & Educational Cooperation Supporting Admission & Educational Cooperation Providing Labors Co-operation Quang Trung Software City

Plan & Implementation Educational plan related to Industries Developing Education Curriculum Expandin g Education Range KOICA’s Place Utilities Built-up Keeping & Supporting Resource Strategy for Business management

A Training Program for Middle-level Managers Result Efficiency for project management Successful KOICA Project in Vietnam Integrating SSU’s Strengths and Competency Devekopment Credibility for project management Effectiveness for project management

2. Promotion of the Korea-Vietnam Friendship IT college from the 2-3 year course to the 4-year course

With the master plan of Korea-Vietnam Friendship IT college, following developments need to be considered 1. Analysis on Master Plan of Korea-Vietnam Friendship IT College he The Absence of Action Plan Insufficient IT learning system Expansion of Infrastructure Plan Major Improvements of the Master plan Lack of Admin. Service System & Sustainable Strategy Incomplete teacher training Deficiency of evaluation system

Providing construction and network infrastructure Tax exemption and help in clearance regarding equipments and materials, formation of PMU, and etc. 2. Role Korea-Vietnam Friendship IT College The plan is to strengthen the education capability of professionally teaching IT where rapid growth of IT field and the tremendous demand for IT professionals is expected due to the rapid industrialization of Vietnam Improvement of education program Training and Dispatching professionals Advancement on education Infrastructure Revolution of education administration Establishing of cyber education system Construction of industry and university cooperative system- KOICA Promoting Korea-Vietnam Friendship IT College to a 4 year university and Strengthening Competitive Advantage

4.Advancement of education infrastructure 5.Revolution in administration service 6.Cyber Education Programs 7.Cooperative system btw Univ. and Industry 1.Improvement in educational program 2.Educate and dispatch professionals 3.Advancement of education infrastructure 3. KOICA 6 Major Planning Specific Goals of the Project Promotion of Korea-Vietnam Friendship IT College into 4 year university Educate creative convergent professionals that lead Vietnam's IT industry Basic planAdditional Plan Support Vietnam-customized education Improvement of effectiveness and efficiency in support Thorough project management and securing the sustainability