Julia Speight Economic Development Officer City of Stirling Case Study: Market Establishment the Micro-Level of Economic Development

“they are great community gathering places; are economically sustainable; and have a broad impact on their community’s development.” Project for Public Spaces

Low establishment costs for new start-up businesses Promote ‘buy local’ and feed money back into the community Increased customers to surrounding businesses Many run by not- for-profits, providing support to local charities The Popularity of Markets Increased number of enquiries from both the public and Council to establish markets in Stirling Markets provide a number of economic and community benefits: Create a community hub and activate underutilised space Attract and provide for low- income shoppers Renew neighbourhoods Bring together diverse communities

Scarborough Polka Dot Vintage Markets Karrinyup Swap Meet Mirrabooka Swap Meet Markets Scarborough Markets Balga Friday Markets Stirling Farmer’s Market

Was first to be established in Gwelup Reserve Community against it due to traffic, noise and parking related issues Proposal for the City of Stirling Administration car park Petition signed by 291 community members in support Stirling Farmer’s Market established with community support

Report proposed a multicultural market be established in Mirrabooka that would: Positively represent the various ethnic groups based in Mirrabooka Create a night time/Sunday economy Provide activity when the shopping centre was closed Increase passive surveillance in the town centre The markets did not go ahead due to: Not enough market research into a viable market concept Perron Group revoked support for markets due to competition with retailers A suitable management structure could not be decided upon Been on the agenda since 2005 A Community and Economic Development Plan for the Mirrabooka Regional Centre was developed in 2005 Mirrabooka Markets The Strategy suggested: A co-management structure between local organisations including the City of Stirling, Perron Group (Mirrabooka Square Shopping Centre) and government agencies operating in Mirrabooka.

September 2011 Notice of Motion: That a report BE PREPARED detailing options for establishment of a weekend community market at the Mirrabooka Town Square to provide activity in this space. The report should enable the Council to consider seeking expressions of interest for the establishment and management of a community markets.

LocationMarket Style Management Structure Operating Hours Internal Resources Affected Stakeholders Financial Implications Resource Requirements Mirrabooka Markets – the Process LocationMarket Style Management Structure Operating Hours ResourcesStakeholders Financial Implications Mirrabooka Library Car Park Doesn’t activate centre Town Square Not zoned for markets Sudbury Road Traffic Management $20K Mirrabooka Library Car Park Doesn’t activate centre Farmer’s Market Multicultural food market Conflicts with Shopping Centre Perron Group Does not support markets Meet with Perron Group – discuss concerns Car Boot Market Does not improve amenity Stall Type cultural market – no food Improves amenity Perron Group supportive of market if does not conflict with centre Saturday Conflicts with Shopping Centre Friday Potential anti-social issues – some conflict with Centre Sunday Sunday Trading Early morning market Insufficient in-house resources to handle EOI process City of Stirling operated High resource requirements Budget No budget allocation Seek at budget review Externally Operated Reduced resource requirements Public Transport Authority Sudbury Road closure would affect the bus services operating Significant internal resources required to monitor market operations

Mirrabooka Markets – the Challenges Location Town Square – not zoned for markets Sudbury Road & Town Square -$20,000 for road closure -Disruption to public transport route Mirrabooka Library Car Park - Does not activate the Town Centre Stakeholders Market Type Operating Hours Resources Officer’s Recommendation: That a submission seeking the additional resources required to undertake the Expression of Interest process BE MADE during the 2012/2013 mid- year budget review. Council’s Alternative Recommendation: That Council APPROACH interested local community groups in establishing markets in Mirrabooka to set up a car boot based market in the Mirrabooka Library Carpark until a formal Expression of Interest is prepared. Financial Viability Development Application

Mirrabooka Markets Hurray! Woohoo!

Proposal by Council to establish an Artisan Market in Stirling Unique challenges with regards to the site, weather conditions, management structure etc. The City approached a private proponent who have expressed interest in establishing markets within Scarborough Scarborough Markets

Lessons Learned KISS Facilitate and Outsource Council support and internal champion is essential Document lessons learned Preferred may not mean profitable