Developing Academic Programs to Meet Industry’s Needs: A Boston University Case FKI Seminar June 17, 2003 Professor Jay S. Kim (Kim Jong Sung) Director of International Management Programs Faculty Director, Asia-Pacific Executive MBA Program Boston University School of Management

FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, Asia-Pacific Executive MBA: The most recent case Need The Chairman of Sanyo Electric Corporation asked its personnel department to raise 200 MBA-holders in 5 years. Our response Boston University School of Management developed the Asia-Pacific EMBA program for Japanese, Korean, and Chinese corporations

FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, The case of AP-EMBA program: Why 200 MBAs and why BU? Sanyo’s Chairman Iue felt a sense of crisis after visiting Samsung in 2002 April. Samsung-Sanyo in the 1960s $100 billion vs. $20 billion in the 2000s We have technologies, but we need leaders and managers who can build businesses from those technologies – so 200 MBAs in 5 years Sanyo’s VP of Personnel inquired with a BU professor working in Japan. How do we get 200 MBAs? Sanyo should train senior engineers and managers (15+ years in company), not young people. Sanyo’s students should learn with Korean and Chinese students.

FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, AP-EMBA: Program concept and development process Distinct program for Japanese, Korean, and Chinese corporations They share similar strengths and weaknesses – they will do business together They will be better served by a dedicated program with a customized curriculum – “not integrated into our existing program” We (BU and participating companies) engaged in close consultations on students qualifications and their development needs 12-month full-time program with MBA degree They need rigorous curriculum with rich contents in order to prepare for complex future challenges – “use our EMBA expertise” Senior managers cannot be away from the company for too long We designed an intensive delivery schedule that is supported by dedicated faculty team

FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, Customized Curriculum: Our expertise adapted to Asia TrackModule I In Asia (May-Aug) Module II In Boston (Sep-Dec) Module III In Boston (Jan-May) Core Competency 5 core management courses 3 analytical courses and 2 strategic courses 3 strategy implementation courses Advanced Specialty 3 biz development courses plus 1 MBA elective course 1 innovation course plus 2 MBA elective courses Best Practice Thesis Defining best practice challenge Identifying and evaluating best practice Implementing “next” best practice Leadership Skills Lab Communication Global perspective Intercultural Team IT Global Leadership Institute

FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, Marketing, Execution, and Knowledge Management Establishing partnerships beyond Sanyo LG, Korea Ministry of Commerce, China “Sales” and “Forums” to listen to the voice of customer Carefully orchestrated delivery of intensive program Asian residence module – 6 weeks in Japan, 2 weeks in China, 6 weeks in Korea Coordinating 365 days of learning in 4 tracks and 27 courses Use IT (smgbb.bu.edu) to manage program delivery and to capture the learning

FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, International Management Program (IMP) – Japan: Why was BU there? Since 1988, 13-week management development program at Sanyo’s training center 3-week intensive English training plus 5 MBA courses delivered in an intensive, but highly supportive, curriculum Mini-MBA training for Japanese managers, but a first semester of MBA program for students with interest in Japan and Asia Building BU’s global capabilities 40+ faculty have experienced how to live and teach in Japan – also learned about Japanese management Five faculty directors learned how to develop and deliver an integrated curriculum

FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, Many other such programs: Leverage and Stretch capabilities IMP-China (Shanghai, since 2001) International Leadership Program-China (with MOC, since 2002) International Management Fellows program (with research focus) LG Global CFO program (since 2002) Executive MBA Leadership Institute IBM transformation program MS in Investment Management MBA in Healthcare, MBA in Public & Non-profit MS.MBA – dual degree for IT-driven industry

FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, Similarly active “industry-driven” research programs 12 research centers Core faculty team Contract with research faculty and doctoral students All industry-sponsored, industry-driven Annual membership fee Committed corporate members at each meeting Industry problems drive faculty research Solution-oriented research Lead to large endowments More importantly, help us upgrade our core programs to meet the needs of customers

FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, Our core processes: How do we develop these programs? The contact Through various teaching and research contacts See the needs and capture the opportunities Develop the product concept The core faculty team Design the product with detailed contents and goals Design the process and identify tools Involvement Recruit (with attractive terms) the faculty members with fit and interest Cooperate, coordinate, and teach each other Improvement Frequent reviews and share the learning Rotate roles and responsibilities

FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, Our core capabilities: What enabled us to do this? Faculty Knowledge and interest in career development Interdisciplinary research and teaching Systems Flexible performance evaluation system Flexible compensation system Technologies On-line course management technology Soft technologies in global operations Entrepreneurial culture Shared aspiration Experimenting