1. Corporate University Xchange Demand For Human Capital Drives New Partnerships Between Corporations and Higher Ed

2. Corporate and University Exchange

3. Historical View of Corporate/College Partnerships  Academic Research A large consumer products group leverages university research to generate innovations in pet foods  Executive Development CEO of high tech firm says I want an executive development program like the one I attended at Harvard  Tuition Reimbursement as an Employee Benefit Major manufacturer entices people by paying for degrees in just about anything

4. New Types of Partnerships  Providing articulation agreements for professional certifications  Pulling professors together from numerous higher ed institutions to create custom executive development seminars  Allowing college instructors to be paid by the corporation to teach specific degree programs that are integrated with the companies recruting practices  Running the entire corporate training “back office”  Customizing business education to match a company’s industry or its own business strategies

5. Benefits  Offer “brand name” education  Allow people to earn credits toward a degree for attending corporate programs  Extend corporate resources to do more with less  Gain expertise that you don’t have in- house  Leverage an online offering to reach a global audience

6. N=62 Importance of L&D Initiatives

7. Likelihood of Partnering With Higher Ed Institution Only 28% of organizations say they will “definitely” partner with higher ed

8. Legitimacy to hold programs away from HQ Co-developing intellectual property Maintain certifications like CPA Tuition discounts to employees/families Tuition deferment Support a complex action learning project Legitimacy to hold programs away from HQ Co-developing intellectual property Maintain certifications like CPA Tuition discounts to employees/families Tuition deferment Support a complex action learning project Positive Aspects of Partnership

9. Faculty not committed to contract reqs. Semester schedule could not support need Lack of commercial acumen Time consuming Weak client management Bureaucratic Lack of customization Faculty not committed to contract reqs. Semester schedule could not support need Lack of commercial acumen Time consuming Weak client management Bureaucratic Lack of customization Negative Aspects of Partnership

10. Custom on-site lectures Online programs for specific skills College delivers our curriculum to the public Rent their facilities Partner in strategy, tools and evaluation Custom on-site lectures Online programs for specific skills College delivers our curriculum to the public Rent their facilities Partner in strategy, tools and evaluation Characteristics of Partnerships

11. Don’t know how to customize Time issues Don’t know how to customize Time issues Why Organizations Avoid Customization Projects

12. Q 5-6 Knowledge of Higher Ed Program Content

13. Are We Teaching Them To Leave? EMPLOYER NEEDS EMPLOYEE NEEDS COLLEGES/UNIVERSITIES CORPORATE TRAINING $$ Tuition Reimbursement Leading-edge Knowledge and Skills Industry Experience Career Mobility Employability Credentials Professional Foundation Credentials Work Experience Professional Expertise Organization Context Initiative Training Leadership Skills $$

14. CUX Predicts…  Fewer and fewer companies will send executives and hi- pos to off-site training at leading business schools for days or weeks  Organizations will leverage higher ed to reach specific subject experts  Organizations will seek colleges and universities that collaborate with higher ed partners around the world  Organizations will seek colleges and universities that have articulation agreements so that credits are transferable

15.  Organizations will seek credential programs from higher ed to replace traditional off-the-shelf training from non- accredited providers  The nature of Tuition Reimbursement Programs will move from being managed exclusively by benefits administrators to becoming an extension of corporate learning and development  Organizations will contract for new and unique services from higher ed institutions CUX Predicts…