Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta Crisis Communications on the Web.

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Presentation transcript:

Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta Crisis Communications on the Web

Pop Quiz

July 3, 1987

Jan 5, 1998

July 11, 2004

August 3, 2005

February 12, 2009

What could possibly go wrong?

fire terrorist tornado active shooter systems failure blizzard bomb threat riot pandemic computer compromise road closures expolosion scandal bad news good news media attention You never know

Building your plan you can’t plan for everything starting point control what you know checklist

What we’ll cover

What we won’t cover

At the U of A

Keep the lines open

Go deep

PANDEMIC ~40%

How deep: technology?

February 5, 2008 Union University, Jackson, Tennessee

uuemergency.blogspot.c om

Remote access

What we plan for

Level 1

Browser

Level 2

Browser

Level 3

Traffic spike This is all that matters Ongoing event Level 3

April 16, 2007 Virginia Tech 9 minutes 49 people shot 32 dead

April 16, 2007 Virginia Tech Normal day: ~15GB April 16: 432GB

April 16, 2007 Virginia Tech Normal day: 193,258 Page Views April 16: 2,294,687 Page Views

What to plan for Speed Download Time to publish You could be anywhere Keep it simple Mobile devices

Refer everyone to website

Be very clear

Timestamp

What to do

Old vs. New information

Level 3 page Minimize external calls (.js,.css) Remove Google Analytics? Shutdown all other services on the server Provide mobile css ~20Kb

Browser

Procedural Identify source that will provide the web updates One person should always remain connected

Other communication tools Twitter

Other communication tools Twitter Google Earth

Other communication tools Twitter Google Earth Facebook Blogger Other municipality sites

During the crisis Use your peers Screen shots Gather feedback New ideas

During the crisis Continuous updating Monitor services Log

During the crisis Monitor social media Twitter Youtube Flickr Digg Delicious Technorati

Monitoring Social Media search.twitter.com Tweetdeck? RSS Yahoo Pipes Google Alerts Google Reader

Worst case scenario

Preview Slideshow

After the Crisis

Tell your story

Union University on Flickr

Test & Review

Questions

More