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Why Sport Tourism?

Overall Tourism in Windsor-Essex At our peak in 1999, Windsor and Essex County attracted 9.1 million visitors and $805 million in spending. These figures have declined by more than half, to 3.5 million visitors and $379 million in spending in Total visitors to our region and tourism spending have declined year to year since 1999.

5.6 Million Less visitors $426 Million Less spending

Value of Tourism & Sport Tourism Sport Tourism CanadaU.S.OverseasTotal 2010$2,613,129$283,234$660,240$3,556, $2,241,474$286,000$740,726$3,268,200 Change16.6%-1.0%-10.9%8.8% Annual Growth Rate8.3%-0.5%-5.4%4.4% Spending associated with the Canadian sport tourism industry reached $3.6 billion in 2010, an increase of 8.8% from 2008, based on Statistics Canada (2010) data commissioned by the Canadian Sport Tourism Alliance (CSTA). This compares to a 0.7% decrease in tourism demand for the Canadian tourism industry as a whole, thus continuing sport tourism’s trend of being one of the fastest growing industry segments within Canada’s tourism industry.

Existing Regional Strategy of Cooperation Essex-Windsor Solid Waste Authority Windsor-Essex County Health Unit Windsor Essex Economic Development Corporation Tourism Windsor Essex Pelee Island Essex Region Conservation Authority Windsor Essex County Environment Committee 211 Windsor-Essex

Tourism Windsor Essex Pelee Island

Regional Approach “I think we missed chances to grow and develop by being adversarial in the past,“ said Tecumseh Mayor Gary McNamara, one of seven new mayors voted into office in November. “We need to look at ourselves as a regional force rather than at eight separate entities. We can’t act independently anymore” -The Windsor Star, April 12, 2004 May 16, 2012 Presentation to Essex County Council

What is Regional?

Tourism Windsor Essex Pelee Island Funded in part on a per capita basis: $904,000 from City of Windsor (48%) $738,000 from County of Essex (40%) $7,000 from Pelee Island

Municipalit y 2013 County Assessment % Of County Assessment Per Year to TWEPI Budget $ 1,000,000 ActualWindsor Amherstburg$ 8,849,81412%$ 120,000 $88,560$904,000 Essex$ 7,156,9729%$ 90,000 $66,420$904,000 Lakeshore$ 17,315,46523%$ 230,000 $169,740 $904,000 LaSalle$ 11,415,59215%$ 150,000 $110,700 $904,000 Leamington$ 9,838,56013%$ 130,000 $95,940 $904,000 Kingsville$ 8,658,55912%$ 120,000 $88,560 $904,000 Tecumseh$ 11,739,53916%$ 160,000 $118,080 $904,000 Total County Assessment 2013 $ 74,974,500 To be clear, I rounded the amount the County pays into TWEPI and WEEDC to $ 1 million each because I didn’t have the actual numbers readily available. But this is what I am looking at when evaluating the money we spent jointly from the County on the I.C.G. and what we may be asked to spend on the Ontario Summer Games.

Tourism Windsor Essex Pelee Island Regional Activities represent most of budget County of Essex-specific activities 15.8% City of Windsor-specific activities 11.2%

City of Windsor $900,000 International Children’s Games $85,000 Detroit Belle Isle Indy Grand Prix $25,000 Culinary Tourism $750,000 CARHA $1.025 Million FINA Diving Series $12 Million 2016 FINA World Championships (25m) Superbowl XL, Major League Baseball All Star, Wrestlemania, NCAA Final Four and Red Bull Air Race $904,000 TWEPI +

Windsor Essex Economic Development Corporation

WEEDC Budget 2013 Budget 2014 Budget Revenues Funding - City of Windsor(1,190,472) 1,190,472 Funding - County of Essex(977,460) 977,460 Funding - Grants(324,228) 324,228 Funding WESBEC(152,000) 152,000 Sales/Other Income(7,000) 7,000 Total Revenue(2,651,160)2,651,160 Expenditures Payroll Expense 1,386,4501,186,450 Office Expense 448,000 Program 200,000 Media and Marketing 255,710 Program and Investor Support 361,000561,000 Total Expenses2,651,160 Total Net Budget 2014 Budget Request From City of Windsor Request 1,190,472 City of Windsor $1,190,472 County of Essex $977,460

Municipality 2013 County Assessment % Of County Assessment Per Year to WEEDC Budget $ 1,000,000 ActualWindsor Amherstburg$ 8,849,81412%$ 120,000 $117,295.20$1,190,472 Essex$ 7,156,9729%$ 90,000 $87,971.40$1,190,472 Lakeshore$ 17,315,46523%$ 230,000 $224,815.80$1,190,472 LaSalle$ 11,415,59215%$ 150,000 $146,619$1,190,472 Leamington$ 9,838,56013%$ 130,000 $127,069.80$1,190,472 Kingsville$ 8,658,55912%$ 120,000 $117,295.20$1,190,472 Tecumseh$ 11,739,53916%$ 160,000 $156,393.60$1,190,472 Total County Assessment 2013 $ 74,974,500

County Benefits From the last quarterly board meeting of the Economic Development Corp.: The last major marketing campaign centred around the Grown Right Here Campaign, their biggest to date, complete with a special section of the newspaper, valued at tens of thousands of dollars in advertising. One of the two cluster developments is destined for Leamington/Kingsville. The newest office opened is the small business centre in the County in Essex. The newest staff hired is for additional staff for the County. The most recent announcement of a new company is in Amherstburg. The last major hosting of a visiting business delegation was in the County this past month. The largest issues staff have been assisting with are county related – the horseracing issue, and the hydro issue in Leamington and Kingsville. The last three municipal meetings have been with Tecumseh, LaSalle, and the County CAO’s. The next Ministry visit is with OMAF, with Ag Invest staff coming the first week of November.

City of Windsor CS Wind NEMAK MRO Cargo Village Sutherland Global Services KM&T Lean Evolutions Ltd. $1,190,472 WEEDC +

Leamington Mayor John Paterson said a new spirit of cooperation across municipalities has been “long overdue”. Paterson said he feels that in the past, the city and the county have adopted a “protectionist stance” when it comes to sharing costs of services. He said he hopes to see more of the equal participation embodied by regional agencies such as Essex-Windsor paramedic service. “I mean, it just makes good, common sense to do them jointly.” - The Windsor Star, December 15, 2010

We thrive when we collaborate “If we have Windsor being our ambassadors, their visitors will become our clients.” - John Fancsy, co-owner, Viewpointe Estate Winery, Windsor Star, April 30, 2007

2013 Windsor Essex International Children’s Games Budget to Actual as at October 15, 2013 ExpenditureBudget Actual (as at October 15, 2013) Accommodations, Food and Transportation Services$1,069,000$838,262 Opening & Closing Ceremonies281,000271,916 Hospitality and VIP Services ( includes awards, medals, Team Windsor uniforms, VIP services) 116,000113,758 Host Committee (project management) 347,000383,981 Promotions & Marketing (includes signage, advertisement and promotional materials) 196,000225,626 Sports Technical Services (includes all sporting equipment and officiating fees) 166,00038,496 Support and On-Site Communication Services (includes medical services, security and on-site communications) 125,000109,780 Contingency200,000 Total Estimated Expenditures$2,500,000$2,181,819

2013 Windsor Essex International Children’s Games Budget to Actual as at October 15, 2013 RevenueBudget Actual (as at October 15, 2013) City of Windsor Contribution$900,000 County of Essex Contribution300,000$300,000 Tourism Windsor-Essex Pelee Island200,000$200,000 Corporate Sponsorships, Donations and Other Income990,000$485,000 Blockbuster Grant-$250,000 Sub-Total$2,390,000$2,135,000 In-kind Sponsorships and Support Services110,000646,000 Total Revenue (including value-in-kind)$2,500,000$2,781,000

Benefits to the County Total products & services from the County $110, Services$66, Products$43,932.64

Examples Kingsville$3, Tecumseh$60, LaSalle$8, Leamington$15, EMS$9, Athletes From County$23,500.00

Benefits to the County 6 of 11 Participating Pilot Schools from the County In Sport WE Are One: A.V. Graham Public School - Tecumseh Colchester North Public School – Essex St. Gregory Catholic Elementary School – Tecumseh St. John the Baptist (Belle River) École élémentaire catholique Pavillon des Jeunes – Belle River École élémentaire catholique Sainte-Ursule - McGregor

55 Participating Cities drove to Windsor-Essex by bus from the GTA area 23 out of 79 cities arrive early prior to the games 19 out of the 79 cities stayed beyond the games

Examples 2 coaches to wine country - 3 wineries visited for lunch and tastings, Klassens blueberries ( each coach holds 50 ppl for a total of 100ppl) Australian team came early and spent time in Leamington - Pt Pelee etc. (approx 25 ppl) German team spent post games day with a tour - lunch at Meadows for Lake Erie Perch, Ft Malden and canoe excursion at River Canard. (approx 30 ppl) Essex County Wine served at all events, and in gift baskets. Naturefresh Farms supplier of all fresh produce/veggies. This provided international exposure that these companies would otherwise, not have been able to afford.

Media Media OutletIn-Kind Windsor Star$20,000 Windsor Body-Kids Issue$13,000 CTV Windsor$25,000 WindsorDOTca$3,500 AM 800 CKLW$128,058 TV Cogeco$92,150 Total$281,708

Visit Detroit 2013 Winter/Spring issue – distributed in January, 2013 – 200,000 Circulation Summer/Fall issue – distributed in June, 2013 – 200,000 circulation Lake Erie Living Annual Travel Guide January – 100,000 circulation More than 800 newsstands, available at AAA and CAA offices, visitor information centres, many/resorts and hotels, welcome centers and turnpike service places, 50 live events throughout the year, Travel Sport & Boat Shows Michigan, Ohio, Pennsylvania, New York and Ontario

Lake Erie Living March/April issue – distributed in March May/June issue – distributed in May 26,000 circulation Dedicated to the people of the Lake Erie Region; from Port Clinton to Port Stanley

Long Weekends  Spring/Summer issue – distributed in April  80,000 circulation  Sent to frequent travellers who are planning an excursion in Ohio, Michigan, Pennsylvania, New York, Ontario, Indiana, West Virginia, Illinois and Kentucky  Cost of the ad is $3,400  Ad will be tagged with ICG date and logo  Will also be included in their newsletter (over 5,000 recipients) Cleveland Magazine  March issue – distribution in early March  May issue – distribution in early May  40,000 copies distributed to Northeast Ohio’s most affluent readers  Cost per ad is $1,500  Ad will be tagged with ICG date and logo

ICG Web Analytics

Web June 15, 2012 to Aug 31, 2013 Visits 108,147 Unique Visitors 53,486 Pageviews 456,977 Pages / Visit 4.23 Avg. Visit Duration 00:04:27 Bounce Rate 35.05% % New Visits 49.33%

Web Aug 11 – 24, 2013 Visits 42,127 Unique Visitors 20,529 Pageviews 184,998 Pages / Visit 4.39 Avg. Visit Duration 00:05:38 Bounce Rate 25.27% % New Visits 41.73%

International Media Israel Canada Switzerland USA

What are the Ontario Summer Games? Began in 1970 as a showcase for amateur sport. Ontario’s largest multi-sport event in the areas of both team and individual sports. Up to 3,500 participants, including athletes, coaches, managers and officials 3 days of sport competition with Opening Ceremonies held on the day prior to competition. Supported by over 1000 volunteers that join in the celebration of sport to make the games a success. Receive a $600,000 hosting grant from the Ontario Ministry of Tourism, Culture and Sport. Direct economic impact of between $3.5 and $4.5 million.

Sports in the 2014 Ontario Summer Games  Archery  Judo  Ball Hockey  Karate  Baseball  Mountain Bike  Basketball  Road Cycling  Beach Volleyball  Rugby  Box Lacrosse  Sailing  Canoe Kayak Sprint  Skeet Shooting  Fencing  Soccer  Field Hockey  Softball  Field Lacrosse  Sporting Rifle  Golf  Triathlon

Potential 12 of 22 events in County SportLocationPossible Venues ArcheryCounty or City Windsor Sportsmen Club Amherstburg Malden Anderdon Sportsmen’s Association Kingsville Wild Goose Archery Club Kingsville Shooting Sports Temporary location in City of Windsor park Beach VolleyballCounty or City On the Beach Volleyball – Lakeshore Sandcastle Recreation - Windsor Box LacrosseCounty or City Adie Knox Herman Recreation Complex South Windsor Recreation Complex WFCU Centre Vollmer Complex - LaSalle Canoe Kayak SprintCounty Canard River (Need to procure lanes) – Amherstburg Cedar Creek (Need to procure lanes) – Essex Field HockeyCounty or City Astro Turf required: St. Denis Stadium Tecumseh Vista Academy – Tecumseh Field LacrosseCounty or City Vollmer Complex - LaSalle Mountain Bike (2.5 – 3 & 4Km loops)County or City Ganatchio Trail (North-South Segment) to WFCU & Florence northerly Open to suggestions Road CyclingCounty or City Dougall Pkwy/South Windsor route Leamington Area – Albuna Townline/Lakefront

Potential 12 of 22 events in County SportLocationPossible Venues SailingCounty or City South Port Sailing Club – Tecumseh Windsor Yacht Club Skeet ShootingCounty or City Windsor Sportsmen’s Club Kingsville Shooting Sports Sporting RifleCounty or City Windsor Sportsmen’s Club Kingsville Shooting Sports TriathlonCounty or City (Must procure lanes/buoys) Holiday Beach and County Road 50 - Amherstburg Cedar Beach and County Road 50 – Essex Lakewood Park and Riverside Drive/Ganatchio Trail – Tecumseh/Windsor Leamington

Budget Ceremonies $200,000 Opening Ceremony$200,000 Hospitality Services $100,000 Arrival/Guest Services$5,000 Hospitality/Entertainment$20,000 Medals/Awards$70,000 VIP Services$5,000 Host $100,000 Host$100,000 Operations $1,540,000 Accommodations$584,000 Food Services$621,000 Facilities & Equipment$200,000 Transportation (Land)$85,000 Registration & Accreditation$50,000 Promotions & Marketing $75,000 Media/PR$75,000 Sports Technical $200,000 Support Services $172,000 Volunteers$16,000 Medical Services$50,000 Security/Safety$90,000 On-Site communications$16,000 Sponsorship & Fundraising ($2,387,000) Ontario Summer Games($600,000) Registration($200,000) Municipal Exposure (to be offset by sponsorships, grants and other income) ($1,587,000) Expenses$2,387,000 Recoveries($2,387,000) Surplus (shortfall) ($0)

2014 Summer Games Budget Submitted Approved Ceremonies$50,000 Opening Ceremony$50,000 Hospitality Services$64,000 Arrival/Guest Services$38,000 Medals/Awards$21,000 VIP Services$5,000 Operations$1,237,000 Accommodations$481,000 Food Services$426,000 Facilities & Equipment$200,000 Transportation (Land)$120,000 Registration & Accreditation$10,000 Operation over site and day to day$100,000

Budget by Committee/Sub-committee continue Submitted Approved Promotions & Marketing$75,000 Media/PR$75,000 Sports Technical$200,000 Support Services$146,500 Volunteers$4,500 Medical Services$50,000 Security/Safety$87,000 On-Site communications$5,000 Contingency$200,000 Submitted Approved Total Estimated Expenses$2,072,500

Budget by Committee/Sub-committee continue Submitted Approved Sponsorship & Fundraising Ontario Summer Games($600,000) Registration($200,000) Total Revenue($800,000) Submitted Approved Expenses$2,072,500 Recoveries($800,000) Unfunded$1,272,500

50/50 Partnership Windsor $636,250 Essex County $636,250 Request:

Return On Investment

Up to 3,500 participants, including athletes, coaches, managers and officials 3 days of sport competition with Opening Ceremonies held on the day prior to competition. People are here for the games. They would not have otherwise traveled to our Essex County.

Sport Alliance Ontario communities who have hosted the Ontario Games in the past have experienced a significant economic impact: 2010 Ontario Winter Games $4.7 MillionMuskoka Region 2010 Ontario Summer Games $6.1 MillionSudbury 2014Ontario Summer Games Est MWindsor Essex

London- Investing in our Volunteers "Volunteers are a critical part of any of these events. You couldn't do it without it and what was great for us was that the legacy from the 2001 Canada Summer Games have allowed this community to move forward over the years and to build on that to get other events that are international in scope where you need even a bigger presence of volunteers, whether it is small or large, the volunteers are a critical component.”

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"If I heard one thing from delegates, it was, 'We gotta come back here, we gotta bring our families," said outgoing Association of Municipalities of Ontario president Peter Hume. "That waterfront is spectacular... I'd love to have your gardens," said Thunder Bay's Mayor Lynn Peterson, whose city of 110,000 is about to invest more than $120 million into its lakefront over the next two years.

Doug Reycraft, mayor of the 6,000 residents of Glencoe also raved about the river. He used to live in Windsor, back in the 1960s when its downtown shoreline was a "dirty, messy" riot of railway tracks. Mayor Eddie Francis said it was important to get the political leaders from across the province to Windsor "so we could share our stories. "A lot of them were pleasantly surprised," he said.

The TSC’s initiative to bid for the 2012 Ontario Summer Games reflects its ability to build collaborative relationships with community stakeholders and partners. Supporting and joining the bid for the 2012 OSG provides a unique opportunity for the City to enhance its relationship with the TSC and to engage with and mobilize a diverse range of community based sport organizations. Toronto

The 2010 Ontario Summer Games were a great success, highlighting the achievements of some of the province’s top young athletes. The games received tremendous support from local residents through the efforts of the 1,100 volunteers. An estimated 6,000 out of town participants, family members and spectators attended the games is Sudbury, staying for an average of 3.2 nights. Their spending, in combination with that of the athletes and the event organizers, totaled $2.5 million. The resultant increases in net economic activity (GDP) was $3.0 million throughout the Province. The total industry output (or gross economic activity) supported by the event was $6.1 million, supporting 55.2 jobs and $2.1 million in wages and salaries throughout the Province. Tax revenues supported by spending associated with the Ontario Summer Games totalled $1.3 million Sudbury

Mississauga Hosting the 2016 Ontario Summer Games satisfies recommendations in the Sport Tourism Strategy to seek “multi- discipline sport events that showcase Mississauga’s premiere facilities and parks to sport governing bodies”. This event would add to Mississauga’s experience as a host of major sports events and build a legacy of experienced volunteers and resources while expanding sport educational and leadership opportunities with a view to future event acquisitions. Following the successful hosting of the 2015 Pan Am Games, the momentum would continue to 2016 providing Mississauga even further exposure as an event friendly host community.

Together we’ve rebuilt our relationship [A 50 metre pool] is basically an area where sports tourism would, I think, blossom.” said [Tecumseh Mayor Gary] McNamara. “It makes sense to put the bricks and mortar together, as a region.” - CBC News Online, October 13, 2010 “If we’re going to attract business to the area, we have a much better chance of doing it by working together.” Tom Bain, Warden of Essex County - The Windsor Star, December 15, 2010

Thank you Questions?