BodyWorksFitnessCenters Marketing Strategies Let us help you find the healthy you!

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Presentation transcript:

BodyWorksFitnessCenters Marketing Strategies Let us help you find the healthy you!

Overview Marketing Goals Current Promotions/Publicity Other Marketing Ideas Next Steps

Marketing Goals Image -Hip -Cutting-edge classes and equipment -Not just a place to work out Acquire New Members -Those without existing gym memberships -Those who are members at other gyms Garner as much as publicity as possible. Attain strong promotional partners

Current Promotions/Publicity Running ads in Promotion with newspapers andJUMP workout magazines.wear Feature inLimited Time2-for-1 - “US Health”membership magazineincentive - “Get Fit” MagazineWNEW feature News segment on “What’s New in New York”

Other Marketing Ideas Food product cross-promotion – Protein bars – Bottled Water – Other health foods More health/news magazine features New membership incentives -Free dumbbells with membership -Seasonal promotions Local online advertising

Next Steps… Prep sales staff for opening day Meet with potential promotional partners Create premium items for giveaways Preliminary plans for launch party