Advertising Strategies. Band Wagon Everyone is buying the item and so should you.

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Presentation transcript:

Advertising Strategies

Band Wagon Everyone is buying the item and so should you.

What is the product being advertised? We try harder.

Bias Leave out part of the truth about a product

What product is being advertised? Think different

Cartoon Character A made up character promotes the product

Can you name the product that is sold?

Emotions Use of base emotions to sell a product

How do you feel?

Excitement Your life will be exciting if you have this product

What is the product being advertised? Designed for living, engineered to last!

Facts and Figures Use of all reliable information to sell the product

Can you name the Product? Never, never, never stop moving

Family Fun Your family members will be closer and happier if you buy this product

What product is being sold?

Gimmicks You will receive a free item when purchasing this product

Glimmering Generalities To stretch the truth- new and improved

What company is being represented by this ad? Fair and square

Name Calling The product discredits another similar product

What company is the ad for?

Repitition Repeat of name or picture of the product throughout the advertisement

Scale Shown larger or smaller than actual size

Sounds Good Sound effects, jingles, songs, music

Which company does this slogan represent? Think outside the bun

Which company does the slogan represent? Better Ingredients, better pizza

Testimonial Famous person promotes a product

Which company does this famous person represent?

Transfer Everyone will get the same results as what is seen on the commerical

Which company do these people represent?