Matt Bostrom, APCO Worldwide THE SIX ONLINE REPUTATIONAL DRIVERS.

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Presentation transcript:

Matt Bostrom, APCO Worldwide THE SIX ONLINE REPUTATIONAL DRIVERS

TODAY’S CONSUMER 87% trust a friend’s recommendation over a critic’s review —Marketing Sherpa Spends 1 in every 4.5 minutes online on a social networking site —Nielsen 300% more likely to trust other social network users’ opinions over advertising —eMarketer

IT’S ALL ABOUT INFORMANTS Get news from blogs or social networks Write or contribute to a blog Post updates to a social network (Facebook, Twitter, LinkedIn) Leave comments on public blogs or online forums Share photos or videos on websites, blogs or social networks Organize an online or physical event related to social media Share or promote news or product reviews on social networks

THE SIX FACTORS

RAZORFISH LIMINAL SAYS

Who Does it Well?

E: Lin:

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