Reduce. The world will thank you.

 Objective  Target Audience  About the Leaf  The Big Idea  The Campaign  Print Campaign  Out of Home Campaign  Radio Campaign  Publicity  Conclusion AGENDA

OBJECTIVE To raise brand awareness within the target market of young professionals for the Nissan Leaf, an ecofriendly compact car designed by Nissan in 2010 that has since become one of the most popular cars in the electric car market.

ABOUT THE TARGET AUDIENCE The campaign will focus on 24 to 35 year old drivers who are young professionals working in urban areas and living in suburban areas. These drivers would typically live in a one -car household with either a roommate or significant other. The target consumer is both environmentally friendly and economically conscious, holds a college degree and is currently working his or her first professional job.

ABOUT THE LEAF Least expensive model of all comparable cars on the market with the most fuel economy. Boasts instant power, a quiet ride, a streamline repair process and a cheaper battery alternative Reviews give the car a 4.5 out of 5 star rating, and drivers rave that the car is “basically free” and also “fun to drive.” Seven straight months of record sales in the US and is quickly surpassing all of the other competing cars on the market.

THE BIG IDEA The leaf reduces emissions, noise pollution, money spent on gasoline and future worries about the state of the environment. We want consumers to remember that with the Leaf, you reduce all of the factors that come attached to a typical gas powered car. Reduce with the Nissan Leaf, we ask. The world will thank you.

THE CAMPAIGN

PRINT ADVERTISEMENT

OUT OF HOME ADVERTISING Interactive advertising will be placed within glass bus stops and other forms of urban advertising Will be placed in major metropolitan areas One half will contain emissions typically exhausted from a gas- powered vehicle over the course of a day. One half will show the zero-emissions from the Nissan Leaf.

RADIO ADVERTISING With my Nissan Leaf, I reduce. I reduce emissions. I spend less money on gas. I reduce noise pollution I reduce time finding a parking space. I don’t spend as much time at gas stations. I reduce time spent at the body shop. I reduce my lifetime costs. I don’t feel guilty on my drive to work. I worry less about my carbon footprint. I reduce my fear for the future. I reduce for the world. The Nissan Leaf. Reduce. The world will thank you. Test-drive your new Nissan Leaf today.

PUBLICITY Drive to Reduce” clothing drive for Goodwill Industries of Metropolitan Kansas City sponsored by the Nissan Leaf on the First Day of Spring 2014 Volunteers will be driving the Nissan Leaf around the greater Kansas City area and picking up clothing items for donation Donations will be taken at electric charge ports and Metropolitan Goodwill Headquarters Instagram/Twitter: #Reduce

IN CONCLUSION “Like all magnificent things, it’s very simple.” - Tuck Everlasting Reduce. The world will thank you.