1. Building ROI Making the case for growing (and going) mobile.

2. Your Presenters Charles Welsh Connect Sales Executive GetConnect charles@getconnect.com Jacquie Beck Senior Vice President Brookwood Media Arts jbeck@brookwood.com

4. You will learn Effective techniques to build ROI models for mobile deployments Identifying and avoiding pitfalls How to develop a measurement strategy that will let you claim success A mindset you can adopt to identify, develop, and capture unexpected benefits of deploying via mobile.

5. What is the game? Making a difference Reducing costs Increasing opportunity Speeding things up Jacking up productivity Supporting strategic initiatives

6. Models

7. Key Elements Current Costs Estimates of impacts that mobile can make Clear vision of a future state

8. Estimate and Measure Three Year TCO Year 1Year 2Year 3TCO CURRENT SOLUTION TRAINING PRODUCT$201,065 $603,195 Face to Face for high impact needs$452,360 $1,357,080 Mobile Enabled High Impact Virtual Classroom$155,750$105,958 $367,666 Three Year ROIYear 1Year 2Year 33 Year ROI Yearly ROI of Selecting High Impact Mobile (no travel avoided)29%90% 64% Yearly ROI of Selecting High Impact Mobile (if travel is avoided)320%517% 433%

9. Costs Hard Soft Opportunity

10. Hard Cost Drivers Travel Time spent in travel Direct and related costs of current solution

11. Soft Costs Time spent off task Time wasted with current solutions Impact

12. Opportunity Costs Unavailability of training Speed benefits Missed impacts

13. Three Lessons Reduce hard and soft costs Boost productivity Transform to build scale and relevance

14. Reduce Costs Travel avoidance Wasted time at beginning of sessions Multiple, expensive solutions Sally Breaux Instructional Design Manager AMD

15. Transform Traditional organization Connects different parts of the world Transforms the way we do things Increase engagement More than tool, prepare for a process, learning curve, change Franklin Shaffer, Ed.D Chief Executive Officer CGFNS International

16. Boost Productivity Time out of office Global Impact Vast Budget Reduction Dr. Nancy Grey Director, Quality Standards & Training Pfizer, Inc.

17. Final suggestions Collect your hard, soft, opportunity cost data Develop a vision of what can change with your mobile learning deployment Create a tailored ROI model that shows three scenarios “Current, non-mobile, and mobile” to highlight difference. Pay attention as you deploy to what people do with what you produce.

18. Thank you! Questions? Charles Welsh Connect Sales Executive GetConnect charles@getconnect.com Jacquie Beck Senior Vice President Brookwood Media Arts jbeck@brookwood.com