Presentation on theme: "Technology Communications"— Presentation transcript:
1 Technology Communications Dawn RobertsonVice President, IR CommunicationsMarriott InternationalApril 10, 2008Marriott International Confidential and Proprietary Information
2 Marriott International Nearly 3,000 properties worldwide68 countries & territories151,000 associates2007 sales from continuing operations $13B
3 Information Resources (IR) 1,350 associates worldwideFour major organizations within IRIR Application ServicesIR Shared ServicesIR Global Field ServicesOffice of CIOFinance & Management ServicesTechnology CommunicationsHuman ResourcesBusiness Consultancy
4 Technology Communications Internal CommunicationsExternal CommunicationsMarketing TechnologyAt Marriott there are no technology projects. Instead, we have business initiatives shaped and enabled by technology.
5 Internal Communications Communicate technology-related changes, impacts and overall business value across the Marriott enterpriseCommunications and Change ManagementInformation Resources ProgramsRepresentation on Marriott CouncilsExecutive Presentation SupportAnnual Technology Satisfaction Survey
6 External Communications Manage technology-related statements to the news media, and communicate overall business value to external audiencesMedia RelationsVendor Publicity RequestsSurvey ManagementExecutive Presentation Support
7 Marketing TechnologyDrive technology value messaging through all communications efforts and channelsInternal CommunicationsExternal RecognitionCIO 100InformationWeek 500Computerworld’s Best Places to Work in ITFormal “Marketing” Campaign driven by Leadership’s Shared MBOs
8 Marketing Technology IR Shared MBO: Technology Awareness Create a greater awareness among owners, franchisees, investors, security analysts and internal business partners of how Marriott's customers and strategic objectives are supported by technology; maintain relative technology publication ratings.
9 Marketing Technology Steps to Achieve IR Shared MBO 1. Created directional statementsAbove Property SolutionsAgile DesignsPersonalized Connectivity2. Developed suite of tools with value messagingOne PagerVideoPresentation Templates
10 Marketing Technology 3. Identified primary audiences and key venues IR AssociatesInternal Business PartnersOwners and FranchiseesMarket4. Trained Spokespeople5. Delivered message