Presentation is loading. Please wait.

Presentation is loading. Please wait.

Marriott International Confidential and Proprietary Information Technology Communications Dawn Robertson Vice President, IR Communications Marriott International.

Similar presentations


Presentation on theme: "Marriott International Confidential and Proprietary Information Technology Communications Dawn Robertson Vice President, IR Communications Marriott International."— Presentation transcript:

1 Marriott International Confidential and Proprietary Information Technology Communications Dawn Robertson Vice President, IR Communications Marriott International April 10, 2008

2 Marriott International Confidential and Proprietary Information Marriott International Nearly 3,000 properties worldwide 68 countries & territories 151,000 associates 2007 sales from continuing operations $13B

3 Marriott International Confidential and Proprietary Information Information Resources (IR) 1,350 associates worldwide Four major organizations within IR –IR Application Services –IR Shared Services –IR Global Field Services –Office of CIO  Finance & Management Services  Technology Communications  Human Resources  Business Consultancy

4 Marriott International Confidential and Proprietary Information Technology Communications Internal Communications External Communications Marketing Technology At Marriott there are no technology projects. Instead, we have business initiatives shaped and enabled by technology.

5 Marriott International Confidential and Proprietary Information Internal Communications Communications and Change Management Information Resources Programs Representation on Marriott Councils Executive Presentation Support Annual Technology Satisfaction Survey Communicate technology-related changes, impacts and overall business value across the Marriott enterprise

6 Marriott International Confidential and Proprietary Information External Communications Media Relations Vendor Publicity Requests Survey Management Executive Presentation Support Manage technology-related statements to the news media, and communicate overall business value to external audiences

7 Marriott International Confidential and Proprietary Information Marketing Technology Internal Communications External Recognition –CIO 100 –InformationWeek 500 –Computerworld’s Best Places to Work in IT Formal “Marketing” Campaign driven by Leadership’s Shared MBOs Drive technology value messaging through all communications efforts and channels

8 Marriott International Confidential and Proprietary Information Marketing Technology IR Shared MBO: Technology Awareness Create a greater awareness among owners, franchisees, investors, security analysts and internal business partners of how Marriott's customers and strategic objectives are supported by technology; maintain relative technology publication ratings.

9 Marriott International Confidential and Proprietary Information Steps to Achieve IR Shared MBO 1. Created directional statements Above Property Solutions Agile Designs Personalized Connectivity 2. Developed suite of tools with value messaging One Pager Video Presentation Templates Marketing Technology

10 Marriott International Confidential and Proprietary Information 3. Identified primary audiences and key venues IR Associates Internal Business Partners Owners and Franchisees Market 4. Trained Spokespeople 5. Delivered message Marketing Technology

11 Marriott International Confidential and Proprietary Information Marketing Technology

12 Marriott International Confidential and Proprietary Information Marketing Technology

13 Marriott International Confidential and Proprietary Information Success Indicators Tracking of touch points Technology Satisfaction Survey results Budget table discussions Mindset of IR associates and business Marketing Technology

14 Marriott International Confidential and Proprietary Information What’s next… Marketing Technology

15 Marriott International Confidential and Proprietary Information Summary Focus on business value Develop meaningful, usable tools Educate leadership and associates Deliver message

16 Marriott International Confidential and Proprietary Information Questions? Thank you!


Download ppt "Marriott International Confidential and Proprietary Information Technology Communications Dawn Robertson Vice President, IR Communications Marriott International."

Similar presentations


Ads by Google