1. January 2014 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 48 minutes each day in January 2014 unchanged from December 2013 92% (3hrs 29 mins) of this viewing was live with the other 8% (19mins per day) time shifted. Total Viewing January 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers watched almost 4 ½ hours of TV daily in January Average Minutes Viewed Daily January 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. PVR ownership is now at 54%. The vast majority of viewing is to live TV. The % of live TV viewing has grown year on year for individuals and remained static for the younger audiences. TV Viewing Live v Time shift Year on Year Jan 2014 v Jan 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Jan 2013 53% Jan 2014 54%

5. TAM Ireland subscribing channels reached 92% of housekeepers, 91% of housekeepers with kids, 88% of ABC1 adults and 78% of 15-34 yr olds each week in January Weekly reach of TAM Ireland subscribing channels January 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Total Commercial Impacts January 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day January 2014 AudienceAverage Number of Spots seen per Day Individuals 4+39 Adults 15+43 Adults 15-2428 Adults 15-3432 Adults 25-4435 Adults 45+55 Adults ABC133 Housekeepers52 HK with Kids41 Children19 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers January 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 RECKITT BENCKISER 2 BSKYB LTD 3 PROCTER & GAMBLE IRELAND 4 NESTLE IRELAND LTD 5 UPC 6 UNILEVER 7 HYUNDAI IRELAND 8 EIRCOM 9 FBD INSURANCE 10 LIDL IRELAND GMBH

9. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ January 2014 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Criminal Minds Sky AtlanticBlue Bloods Sky 2Football’s Funniest Moments MTVRidiculousness NickelodeonBig Time Rush Nick JrPeppa Pig Nick ToonsRocket Monkeys Comedy CentralTwo and a Half Men Comedy Central +1Friends Comedy Central ExtraSex and the City DiscoveryFast n’ Loud E! EntertainmentKeeping up with the Kardashians UniversalLaw and Order Special Victims Unit At the RacesRace Day Live DaveNever mind the Buzzcocks GoldLittle Britain AlibiTaggart SetantaPremier League Central WatchMasterchef Australia PickRSPCA Animal Rescue ChallengeClassic Who Wants to be a Millionaire RTÉ OneAmber RTÉ One +1Fair City RTÉ TwoDonal Walsh – My Story: Reality Bites TV3Coronation Street 3eKeith Barry: Brain Hacker TG4Rugbai Beo 2013 UTVFA Cup Channel 4Benefits Street Channel 4+1Flim: Bad Teacher E4The Big Bang Theory E4+1The Big Bang Theory More 4Grand Designs Sky 1The Simpsons Sky NewsSky News with Lorna Dunkley Sky Sports 1Live Ford Super Sunday Sky sports 2Live Rugby: Gloucester V Munster Sky Sports NewsGillette Soccer Saturday Sky LivingCriminal Minds TLCExtreme Cheapskates MTV MusicA-List Playlist Sky Sports 3WWE Raw Sky Sports 4WWE Raw