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2014 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 28 minutes each day in 2014. This is unchanged from 2013.

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Presentation on theme: "2014 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 28 minutes each day in 2014. This is unchanged from 2013."— Presentation transcript:

1 2014 Viewing Trends Overview

2 Irish adults aged 15+ watched TV for an average of 3 hours and 28 minutes each day in This is unchanged from % (3hrs 9min) of this viewing was live with the other 10% (19 min per day) time shifted. Total Viewing 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3 Housekeepers with Children watched 3 hours 31 mins of TV every day in 2014 Average Minutes Viewed Daily 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4 PVR ownership is now at 57%. The vast majority of viewing is to live TV. The % of live TV viewing has remaind the same year on year for individuals or younger audiences. TV Viewing Live v Time shift Year on Year 2014 v 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept % Sept %

5 TAM Ireland subscribing channels reached 92% of housekeepers, 92% of housekeepers with kids, 87% of ABC1 adults and 86% of yr olds each week in 2014 Weekly reach of TAM Ireland subscribing channels 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6 Average Monthly Commercial Impacts 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7 Average Number of Commercial Spots seen per Day 2014 AudienceAverage Number of Spots seen per Day Individuals 4+33 Adults Adults Adults Adults Adults Adults ABC128 Housekeepers44 HK with Kids36 Children17 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8 Top 10 Advertisers 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 BSKYB LTD 3 UNILEVER 4 DIAGIO 5 RECKITT BENCKISER 6 LIDL IRELAND GMBH 7 LOREAL 8 ALDI STORES LTD 9 UPC 10 MCDONALDS RESTAURANT


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