Download presentation
Presentation is loading. Please wait.
Published byVernon Hyder Modified over 3 years ago
1
2014 Viewing Trends Overview
2
Irish adults aged 15+ watched TV for an average of 3 hours and 28 minutes each day in 2014. This is unchanged from 2013. 90% (3hrs 9min) of this viewing was live with the other 10% (19 min per day) time shifted. Total Viewing 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
3
Housekeepers with Children watched 3 hours 31 mins of TV every day in 2014 Average Minutes Viewed Daily 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
4
PVR ownership is now at 57%. The vast majority of viewing is to live TV. The % of live TV viewing has remaind the same year on year for individuals or younger audiences. TV Viewing Live v Time shift Year on Year 2014 v 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept 2013 55% Sept 2014 57%
5
TAM Ireland subscribing channels reached 92% of housekeepers, 92% of housekeepers with kids, 87% of ABC1 adults and 86% of 25 - 44 yr olds each week in 2014 Weekly reach of TAM Ireland subscribing channels 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National
6
Average Monthly Commercial Impacts 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
7
Average Number of Commercial Spots seen per Day 2014 AudienceAverage Number of Spots seen per Day Individuals 4+33 Adults 15+37 Adults 15-2423 Adults 15-3425 Adults 25-4429 Adults 45+47 Adults ABC128 Housekeepers44 HK with Kids36 Children17 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National
8
Top 10 Advertisers 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 BSKYB LTD 3 UNILEVER 4 DIAGIO 5 RECKITT BENCKISER 6 LIDL IRELAND GMBH 7 LOREAL 8 ALDI STORES LTD 9 UPC 10 MCDONALDS RESTAURANT
Similar presentations
© 2018 SlidePlayer.com Inc.
All rights reserved.
Ppt on democratic rights class 9 Ppt on agriculture and its types Ppt on diode characteristics circuit Free ppt on email etiquette Ppt on road accidents statistics Ppt on eye osce Dsp ppt on dft communications Ppt on safe drinking water in india Ppt on network security free download Ppt on uninterruptible power supply