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April 2014 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 16 minutes each day in April 2014 91% (2hrs 58 mins)

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Presentation on theme: "April 2014 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 16 minutes each day in April 2014 91% (2hrs 58 mins)"— Presentation transcript:

1 April 2014 Viewing Trends Overview

2 Irish adults aged 15+ watched TV for an average of 3 hours and 16 minutes each day in April % (2hrs 58 mins) of this viewing was live with the other 9% (17mins per day) time shifted. Total Viewing April 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3 Housekeepers watched almost 4 hours of TV daily in April 2014 Average Minutes Viewed Daily April 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4 PVR ownership is now at 54%. The vast majority of viewing is to live TV. The % of live TV viewing has grown slightly year on year for younger audiences and remained static for individuals. TV Viewing Live v Time shift Year on Year April 2014 v April 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Jan % Jan %

5 TAM Ireland subscribing channels reached 90% of housekeepers, 88% of housekeepers with kids, 85% of ABC1 adults and 84% of yr olds each week in April Weekly reach of TAM Ireland subscribing channels April 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6 Total Commercial Impacts April 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7 Average Number of Commercial Spots seen per Day April 2014 AudienceAverage Number of Spots seen per Day Individuals 4+32 Adults Adults Adults Adults Adults Adults ABC128 Housekeepers44 HK with Kids35 Children15 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8 Top 10 Advertisers April 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 UNILEVER 2 PROCTER & GAMBLE IRELAND 3 LIDL IRELAND GMBH 4 BSKYB LTD 5 ALDI STORES LTD 6 RECKITT BENCKISER 7 DIAGEO 8 LOREAL 9 KELLOGGS 10 MCDONALDS RESTAURANT

9 Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ April 2014 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Criminal Minds Sky AtlanticGame of Thrones Sky 2Modern Family MTVEx on the Beach NickelodeonSam & Cat Nick JrPeppa Pig Nick ToonsPower Rangers Mega Force Comedy CentralThe Middle Comedy Central +1Friends Comedy Central ExtraSex and the City DiscoveryAuction Hunters E! EntertainmentGiuliana & Bill UniversalLaw and Order Special Victims Unit At the RacesRace Day Live DaveStorage Hunters GoldOnly Fools and Horses AlibiNew: Castle SetantaPremier League WatchGrimm PickBrazil’s Children ChallengeTNA Xplosion Nick Jr 2Peppa Pig RTÉ OneThe Late Late Show RTÉ One +1Fair City RTÉ TwoChampions League Live TV3Coronation Street 3eThe Graham Norton Show TG4GAA Beo UTVBritain’s Got Talent Channel 4Channel 4 Racing – Grand National Channel 4+1Googlebox E4The Big Bang Theory E4+1The Big Bang Theory More 4The Good Wife Sky 1Modern Family Sky NewsBusiness Live Sky Sports 1Live Ford Super Sunday Sky sports 2Live Heineken Cup Semi Final Sky Sports NewsGillette Soccer Saturday Sky LivingGrey’s Anatomy TLCGypsy Sisters MTV MusicSam Smith: MTV Brand New Live Sky Sports 3Live Heineken Cup Quarter Final Sky Sports 4The Masters Final Round Live.


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