1. Who owns what? TAM Ireland Ltd / Nielsen TAM - Establishment Survey

2. TAM Ireland commission the Establishment Survey 3 times a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 4 months. The Establishment Survey is also a useful resource in monitoring trends in hardware ownership *The data contained in these slides relate to Sept 2014* Establishment Survey

3. 93% of all households in Ireland have a TV TV Ownership Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14

4. Children 4 -14 735,000 Adults 15+ 3,394,000 Housekeepers 1,586,000 Adults ABC1 1,387,000 Adults 15 – 34 1,089,000 Housekeepers with kids 538,000 Current TV Population Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Sept 2014

5. Reception Types Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14

6. The number of TV sets has changed over the last year The number of TV homes with 2 or more sets is beginning to increase. Number of TV Sets per Household Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/April/Sept 13/Jan 14/May 14/Sept 14

7. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2013 – Sept 2014 PVR ownership showed a small growth in the latest survey and is currently at 57% of all TV homes. PVR Ownership

8. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14 As more and more channels offer HD alternatives we can see a strong growth in the subscription to these services. The above shows TV Households with HD ready TV and TV subscription who are subscribed to a HD service up from 13% in Sept 2013 to 19% in Sept 2014 HD Subscription