1. January 2015 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 53 minutes each day in January 2015. 90% (3hrs 30min) of this viewing was live with the other 10% (23 min per day) time shifted. Total Viewing Jan 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers with Children watched almost 4 hours (238 mins) of TV every day in January 2015 Average Minutes Viewed Daily January 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and remained static for younger audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 3 mins per day TV Viewing Live v Time shift Year on Year Jan 2015 v’s Jan 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Jan 2014 54% Jan 2015 58%

5. TAM Ireland subscribing channels reached 92% of housekeepers, 93% of housekeepers with kids, 90% of ABC1 adults and 88% of 25 - 44 yr olds each week in January 2015 Weekly reach of TAM Ireland subscribing channels Jan 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts January 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day January 2015 AudienceAverage Number of Spots seen per Day Individuals 4+34 Adults 15+38 Adults 15-2425 Adults 15-3425 Adults 25-4429 Adults 45+48 Adults ABC130 Housekeepers44 HK with Kids37 Children18 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers January 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 BSKYB LTD 2 RECKITT BENCKISER 3 TOYOTA IRELAND 4 HYUNDAI IRELAND 5 DIAGEO 6 UNILEVER 7 PROCTER & GAMBLE IRELAND 8 NATIONAL LOTTERY 9 MARS IRELAND 10 HOTELS COMBINED