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Jan - Mar 2014 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 43 minutes each day in Quarter 1 2014 91% (3hrs.

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Presentation on theme: "Jan - Mar 2014 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 43 minutes each day in Quarter 1 2014 91% (3hrs."— Presentation transcript:

1 Jan - Mar 2014 Viewing Trends Overview

2 Irish adults aged 15+ watched TV for an average of 3 hours and 43 minutes each day in Quarter % (3hrs 24 mins) of this viewing was live with the other 9% (19mins per day) time shifted. Total Viewing Q Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3 Housekeepers watched almost 4 ½ hours of TV daily in Quarter Average Minutes Viewed Daily Q Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4 PVR ownership is now at 54%. The vast majority of viewing is to live TV. The % of live TV viewing has grown slightly year on year for younger audiences and remained static for individuals. TV Viewing Live v Time shift Year on Year Q v Q Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Jan % Jan %

5 TAM Ireland subscribing channels reached 93% of housekeepers, 93% of housekeepers with kids, 90% of ABC1 adults and 81% of yr olds each week in Quarter 1 Weekly reach of TAM Ireland subscribing channels Jan - Mar 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6 Total Commercial Impacts Jan - Mar 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7 Average Number of Commercial Spots seen per Day Jan – Mar 2014 AudienceAverage Number of Spots seen per Day Individuals 4+36 Adults Adults Adults Adults Adults Adults ABC131 Housekeepers49 HK with Kids40 Children18 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8 Top 10 Advertisers Quarter Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 BSKYB LTD 2 PROCTER & GAMBLE IRELAND 3 UNILEVER 4 RECKITT BENCKISER 5 UPC 6 HYUNDAI IRELAND 7 LIDL IRELAND GMBH 8 EIRCOM 9 DIAGEO 10 NESTLE IRELAND LTD

9 Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ Jan – Mar 2014 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Criminal Minds Sky AtlanticTrue Detective Sky 2Moone Boy MTVThe Valleys NickelodeonBig Time Rush Nick JrPeppa Pig Nick ToonsPower Rangers Super Samurai Comedy CentralTwo and a half Men Comedy Central +1Friends Comedy Central ExtraSex and the City DiscoveryFast n’ Loud E! EntertainmentKeeping up with the Kardashians UniversalLaw and Order Special Victims Unit At the RacesRace Day Live DaveSuits GoldPretty Woman AlibiNew: Castle SetantaAllianz NFL 2014 WatchMasterchef Australia Pick60 Minutes Makeover ChallengeCelebrity Who Wants to be a Millionaire RTÉ OneRTE News: Nine O’Clock RTÉ One +1Quirke RTÉ TwoRBS Six Nations TV3Coronation Street 3eThe Graham Norton Show TG4Rugbai Beo Rabo UTVFA Cup Channel 4Benefits Street Channel 4+1Film: Bad Teacher E4The Big Bang Theory E4+1The Big Bang Theory More 4The Good Wife Sky 1Moone Boy Sky NewsSky News with Lorna Dunkley Sky Sports 1Live Ford Football Special Sky sports 2Live Rugby: Gloucester V Munster Sky Sports NewsGillette Soccer Saturday Sky LivingGrey’s Anatomy TLCTina Malone – Pregnant at 50 MTV MusicThe Official UK Top 40 Sky Sports 3ROI V Serbia Live Sky Sports 4Atletico Madrid V Real Madrid


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