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Typography. the design and use of typefaces as a means of visual communication how to select, size, arrange, and use typefaces.

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Presentation on theme: "Typography. the design and use of typefaces as a means of visual communication how to select, size, arrange, and use typefaces."— Presentation transcript:

1 Typography

2 the design and use of typefaces as a means of visual communication how to select, size, arrange, and use typefaces

3 Serif a line or curve projecting from the end of a letter stroke

4 Transition variation in stroke weight remember, weight = thickness thick thin

5 Stress an imaginary line through the thinnest parts of curved letter Diagonal Stress O Vertical Stress O

6 The Basic Parts of Letters: A b C d E f G h I j cap height

7 The Basic Parts of Letters: A b C d E f G h I j x height

8 The Basic Parts of Letters: A b C d E f G h I j baseline

9 The Basic Parts of Letters: A b C d E f G h I j bowl

10 The Basic Parts of Letters: A b C d E f G h I j ascender

11 The Basic Parts of Letters: A b C d E f G h I j serifs

12 The Basic Parts of Letters: A b C d E f G h I j descender

13 Categories of Type: Oldstyle

14 Categories of Type: Moder n

15 Categories of Type: Slab Serif

16 Categories of Type: San Serif

17 Categories of Type: Script

18 Categories of Type: Decorative

19 Categories of Type Activity: Open a blank full page document in MS Publisher Find three different oldstyle fonts and type the word oldstyle in each of the fonts (you will have the word oldstyle typed three times in three different oldstyle fonts) Do the same for the other categories of type


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