Font is also commonly called type or text › They all mean the same thing You can say font face or type face but they mean the same thing
Fonts are categories of text. Common groups of fonts include: Times New Roman Arial Garamond Script Comic
Fonts are grouped into families and given a name: Arial Garamond Comic Times
Arial Black Arial Narrow Arial Rounded MT Bold Arial Unicode MS It’s like your own Family. We have the Smith family Dad- Frank Smith Mom- Mary Smith Son- Sam Smith Each are part of the Smith family but they are all individuals (type style) who have the same last name.
Styles are applied to fonts to change the way they look. Examples of the most common type styles include: Bold Italics Book Round Heavy
Sam Smith with cowboy appeal Mary Smith with Gothic appeal Frank Smith with Business appeal You can take away their styles but they are still members of the Smith family.
A font/type becomes a typeface/ font face once a style has been applied to it. For example; › Arial Italic › Times New Roman narrow › Rockwell Extra Bold
Oldstyle Thick/thin transition in strokes Diagonal stress Serif Serifs on lowercase letters are slanted Goudy
Not good choices for extended amounts of body copy Thin lines almost disappear, thick lines are prominent Effect on the page is called “dazzling”
Used in children’s books because of clean, straightforward look › Examples: Times New Roman Californian
“sans” (without) in French No thick/thin transition Same thickness all the way around Great for creating eye-catching pages
Like cheesecake- they should be used sparingly so nobody gets sick
Easy to identify. If the thought of reading an entire book in that font makes you want to throw up, it falls under decorative. Fun, distinctive Powerful use is limited Often used in headlines Juice Chilly cooldots
Serif › A typeface with lines on curves extending from the ends of the letters A B C a b c
SSans Serif ›A›A typeface that is straight-edged
x-height › The height of the body of all lowercase letters such as the letter x in a typeface. All lower case letters are designed to be no taller then the x-height. a x c Baseline Baseline An imaginary horizontal line on which the bottom of letters rest. An imaginary horizontal line on which the bottom of letters rest.
Ascender › The lowercase letter that extend above the x-height – b, d, f, h, and l b x h
Descender › The lowercase letters that fall below the baseline – g, j, p, and q g x j