Presentation on theme: "The Art and Technique of Arranging Type"— Presentation transcript:
1The Art and Technique of Arranging Type TypographyThe Art and Technique of Arranging Type
2Some Typeface Examples Quick brown foxes jump - Times New RomanQuick brown foxes jump - Bookman Old StyleQuick brown foxes jump - Courier NewQuick brown foxes jump - Trebuchet MSQuick brown foxes jump - Comic Sans MS - Webdings
3The root words that make up Typography are… Typo - typeGraphy - drawing
4Typography and Print Typography is defined in relation to print History of (Western) printingJohannes GutenbergEurope’s first printer (42-line Bible, 1455)First designer of typefaceGothic type: modeled after German scriptGoal: To replicate the look of a manuscript BibleAldus ManutiusDesigned “Italic” type (“of Italy”) in the 1490sModeled on handwriting of Venetian clerksCompact form allowed for printing of smaller books
5Typography and Print: Creating Type Basic letterform for capital lettersStone Engravers’ Style:As few curves as possible
7When designing with type… Remember that the negative space is just as important as the positive space.
8The arrangement of type involves the selection of… • Font - a complete set of characters in a specific style• Typeface - a set of one or more fonts designed with stylistic unity. A Typeface is comprised of letters, numerals, symbols & punctuation marks.• Point Size - the smallest unit of measure. .72 pts to 1in
9TypefaceChoosing a typeface that matches the content is important.
21The Anatomy of Type• Cap height - the height of capital letters, measured from baseline to top of the letterforms.Ascender - the part of the lowercase letters that extend above the median in b, d, f, h, l and t.Median - the invisible line that defines the top of the lowercase letters that have no ascender.X-height - the distance from the baseline to the median in lowercase letters. Named after the lowercase x.Baseline - invisible line on which letterforms sit.Descender - the part of the lowercase letters that extend below the baseline in g, j, p, q and y.
28Typography and Print: The Power of Typography Importance of “new typography” todayConsidered blank space to be as much as a formal element of typography as black typeContinued to encourage standardizationBlurred the line between “high art” and “mass media”Blurred the distinction between image and languagePredicted the future importance of typographic design to advertising
29Digital Typography Some digitally created typefaces Trebuchet MS 1996, Microsoft typeface designed to be readable at small sizes and at low resolutionsBased on humanist sans serif typeface designs of the 1920s and 30sComic Sans MS1994 (developed), released as part of Windows 95 Plus! PackBased on the generic lettering style of comic strips (Webdings)1997, designed in response to web designers’ need for easy method of incorporating graphics in their pages