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The Art and Technique of Arranging Type

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1 The Art and Technique of Arranging Type
Typography The Art and Technique of Arranging Type

2 Some Typeface Examples
Quick brown foxes jump - Times New Roman Quick brown foxes jump - Bookman Old Style Quick brown foxes jump - Courier New Quick brown foxes jump - Trebuchet MS Quick brown foxes jump - Comic Sans MS  - Webdings

3 The root words that make up Typography are…
Typo - type Graphy - drawing

4 Typography and Print Typography is defined in relation to print
History of (Western) printing Johannes Gutenberg Europe’s first printer (42-line Bible, 1455) First designer of typeface Gothic type: modeled after German script Goal: To replicate the look of a manuscript Bible Aldus Manutius Designed “Italic” type (“of Italy”) in the 1490s Modeled on handwriting of Venetian clerks Compact form allowed for printing of smaller books

5 Typography and Print: Creating Type
Basic letterform for capital letters Stone Engravers’ Style: As few curves as possible

6 Typography and Print: Creating Type

7 When designing with type…
Remember that the negative space is just as important as the positive space.

8 The arrangement of type involves the selection of…
• Font - a complete set of characters in a specific style • Typeface - a set of one or more fonts designed with stylistic unity. A Typeface is comprised of letters, numerals, symbols & punctuation marks. • Point Size - the smallest unit of measure. .72 pts to 1in

9 Typeface Choosing a typeface that matches the content is important.


11 Legibility / Legibility
• Legibility - the ease in which type can be understood under normal reading conditions.

12 Type Classifications Serif - Has cross-lines at the ends of strokes.

13 Type Classifications Sans Serif - “without serifs”

14 Type Classifications Decorative and Display - a vast category that includes types that do not fit in other categories. By definition, these types would be illegible at text size.

15 Type Classifications Glyphic - Based on letters carved in stone.

16 Type Classifications Monospaced - Typewriter types in which each letter occupies exactly the same space.

17 Type Classifications Script and Handlettered - Closest approx. of hand lettering. Ranges from formal to casual.

18 Type Classifications Symbol and Ornaments - simple illustrations and representational and nonrepresentational symbols

19 Type Classifications Blackletter - also called Gothic and Old English.

20 The Anatomy of Type

21 The Anatomy of Type • Cap height - the height of capital letters, measured from baseline to top of the letterforms. Ascender - the part of the lowercase letters that extend above the median in b, d, f, h, l and t. Median - the invisible line that defines the top of the lowercase letters that have no ascender. X-height - the distance from the baseline to the median in lowercase letters. Named after the lowercase x. Baseline - invisible line on which letterforms sit. Descender - the part of the lowercase letters that extend below the baseline in g, j, p, q and y.

22 The Anatomy of Type


24 Legibility and alignment
Legibility ‘refers to perception’ and readability ‘refers to comprehension




28 Typography and Print: The Power of Typography
Importance of “new typography” today Considered blank space to be as much as a formal element of typography as black type Continued to encourage standardization Blurred the line between “high art” and “mass media” Blurred the distinction between image and language Predicted the future importance of typographic design to advertising

29 Digital Typography Some digitally created typefaces Trebuchet MS
1996, Microsoft typeface designed to be readable at small sizes and at low resolutions Based on humanist sans serif typeface designs of the 1920s and 30s Comic Sans MS 1994 (developed), released as part of Windows 95 Plus! Pack Based on the generic lettering style of comic strips  (Webdings) 1997, designed in response to web designers’ need for easy method of incorporating graphics in their pages



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