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Base line Base line The imaginary line on which all characters rest
Mean line Mean Line Mean line The imaginary line which determines the height of lower case letters.
x-height x-height The height of the lower case letters such as x, a, o
Ascender Ascender The stroke of a letter which rises above the Mean Line Such as k, h, l. Ascender line Mean line Ascender line The imaginary line which determines the height of the ascender
Descender Base line Descender line Descender Descender The stroke of a letter which hangs below the Base line Such as p, y, g. Descender line The imaginary line which determines the length of hang
Body size Body size The size of the type being used; measure from the end of the ascender to the end of the descender.
Serif Serif Small strokes and cross-lines at the end of major lines
Set width Set width Width, in units, allowed for each letter which varies between letters and typefaces.
Cap line Cap line The height of capital letters. Depending on type design, capitals may be taller/shorter or same height as ascenders.
Cap height Serif Descender Ascender Set width Ascender line Cap line Mean line Base line Descender line x-height Body size Typography
High School of Dundee Typography. Base line Base line The imaginary line on which all characters rest.
Type Anatomy of Click anywhere on the screen to view the next slide,
Desktop Publishing & Design. Baseline The invisible grid line the characters sit on.
Typography Terms. o.php?viewkey=d26eb03e91d5741a4a 3b.
Graphic Design Graphic Design is a form of visual communication. Communicate a message Using typography and graphic elements.
Anatomy of Type Anne Metcalf. Objective Students will be able to recognize the characteristics that distinguishes one typeface from another: Baseline.
Typography. the design and use of typefaces as a means of visual communication how to select, size, arrange, and use typefaces.
Fonts! Week 3 – Intro to Desktop Publishing. Typography Definition: The study of type and its characteristics Type does many things – Conveys the message.
Design and Typography Chapter Designing a Publication Designing is the process of determining the format and layout, then creating Format: how and.
UNIT 4 - TYPOGRAPHY Digital Communications I. 3-D an effect that gives the illusion of depth.
The art or process of printing with type Typography.
Typography Conveys mood Communicates attitude. The Letters X-height –the height of the main body of a lower case letter (literally, the x) x j Cap height.
Visual Rhetoric: Headers and Typography Professor Stevens Amidon Department of English and Linguistics, IPFW.
Typography G raphics theory. Typography Typography is the art of lettering which is… Used to create Effect Used to create Meaning Used to create some.
DTP Word 2002 Chapter 2 Preparing Internal Documents.
In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX.
Typography. It’s not just the words, but the shape, size of headline and letters can attract readers. Typography important enough to warrant own journaljournal.
Typography Selecting appropriate typefaces for a document. Typography.
FontSFontSFontSFontS aka Typography. Font Parts Lets break fonts down by their parts!
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